National Trust calls review of DM account
26 Apr 2012 | by Sara Kimberley
-ordinated by Agency Insight, to develop an overarching brand strategy to widen the charity's appeal to a new audience ...
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Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
Direct Line Group seeks shop for DM task
19 Apr 2012 | by Sara Kimberley
Churchill Insurance, Direct Line, Green Flag and Privilege brands....The RBS Insurance-owned brand is using the intermediary Sage Canary to handle the review and an RFI has been issued to a number of agencies. The appointed agency will be responsible for handling the brand's direct marketing, which will include promotional activity and new brand partnerships ...
ASA raps Scotland's panda 'gift' claim
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
. Unilever's grooming brand Lynx sponsored the panda mating programme at Edinburgh Zoo as part of its ...
Lateral Group hires Mike Cavers as executive creative director
02 Apr 2012 | by Nick Batten
, and Lloyds TSB. Cavers brings with him more than 25 years' experience in building and developing some ... successful insight and data offering. "With Mike on board, we hope to build a recognised, award ... ." Cavers said that he was looking forward to having the opportunity to "build a creative offering around ...
Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, the high-speed train service between the airport and London. The 16m brand overhaul sees the introduction of new trains, staff uniforms, and a new brand identity. The airport will support its retail ...
Citroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
together". Peter Cronin, managing director of Acuity said: "Most non-premium automotive brands are trying to move their products 'up-market' in attempts to increase margins. Brands in this space are particularly keen to engage with customers and build themselves into a lifestyle. "Social media ...
Charity to run gender recognition outdoor ad
20 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
of brand-building work from Plan UK and intends to show that millions of girls in developing countries ...
Arc lands DM for SABMiller's Peroni
16 Feb 2012 | by Sara Kimberley
The Italian beer brand appointed the Leo Burnett Group-owned agency after a competitive pitch ... on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail environment and build relationships with customers. The appointment follows last year's global ad campaign ...
Everything Everywhere calls direct roster review
09 Feb 2012 | by Matthew Chapman
Everything Everywhere, the umbrella brand for Orange and T-Mobile, is putting its below...marketing, meanwhile, is handled by TMW and Gyro. The umbrella brand consolidated its 80 million media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
