Krispies Squares brand....the use of "audio flavour technology." Sally Tribe, Rice Krispies Squares brand manager, said ... for 2012. "We are always looking for ways to push the boundaries with this brand so taking it 3D seems ...
Have brands, busy with the Olympics, failed to capitalise on the Diamond Jubilee, John Tylee asks....of guidelines. "The clever brands will use the Jubilee celebrations to build their profiles up to and beyond ... The Queen's Diamond Jubilee celebrations seem to have crept up on brand owners without many ... approaching, only a limited number of brand owners are wrapping themselves in the Union Jack. Perhaps ...
brand Pilgrims Choice:..."Surely someone at the agency must have realised that a creepy brand character with a husky voice and an American accent who suddenly appears out of nowhere to confront a housewife choosing the advertised product has already been done. Does Clarence the polar bear in the Birds Eye ad by Abbott Mead Vickers BBDO ...
The brand wants to retain the style and humour of previous ads but involve consumers more...of the Foster's brand equity built up over the past two years. The campaign went live on 9 May with support ... , Foster's brand manager, Heineken UK Creative agency: Adam Eve Creative team: Aidan McClure, Laurent ...
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared...by children. In its defence, Reckitt Benckiser said the product and brand were of a sexual nature ... to devise a global strategy and build a website. An earlier version of this story stated that the ASA ...
in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda....issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which was rolled out at the time to refund the price difference if a customer's branded goods cost less at Asda ... Sainsbury s stores were participating in Brand Match. It is not clear whether this point was accurate ...
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...weekend!' and branded messages on the screens at the official Jubilee viewing will encourage the crowd ... London, said: "Our brand strategy for 2012 has sociability and conviviality at its core so we ve embedded ... . He said: "The brand sits at the heart of friend and family occasions, so the Jubilee weekend ...
'Take Part', which is intended to wrap all the brand's Olympic activation together. Messaging is also ...
teenagers who may not have heard of the brand before its 2008 relaunch...., Cadbury Bitsa Wispa, to teenagers who may never have heard of the brand until it relaunched in 2008 after ... and buying. Toby Smart, brand manager for Wispa at Kraft Foods, said: "Wispa has continued to be a popular ...
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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