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Experian kicks off £6m media review

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6

Zurich calls £100m global ad review

Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia ... . Zurich s most recent major TV campaign in the UK featured two animated figures wearing the brand logo ... first aired in 2009. The brand s advertising has been supported by DM, digital and experiential work ...

PAA lands Investec private banking account

the financial brand's private banking division with a big focus on loyalty marketing. Until now, the bank has ... will continue to handle the brand's advertising. Last year, Investec struck a deal with the England and Wales ...

Quiet Storm wins Claims Direct task

and buying for the brand. Claims Direct, which previously created its advertising in-house, was once ... and to the point." The brand was bought by the law firm Russell Jones Walker in 2003, after falling ...

WPP lands global Bank of America ad and branding account

WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America...The team will handle Bank of America's overall brand positioning, as well as branding ... s brand agency Brand Union already handled some work for the client. Hill Holiday has retained ... both the progress we ve made as well as the value of our brand and our company to all of our ...

The Corner scoops Orbis ad business

brief that it intends to spend 7 million across digital and traditional channels on building a new brand and consumer platform in the UK. Yann Monnet, the UK marketing director at Orbis, said: "The ...

Agencies line up for LV= digital account

LV=, the insurance brand, is holding a review of its digital marketing account, currently held.... Harvest Digital intends to repitch for the business. The LV= media agency, Carat, and the brand ... -ever campaign for its car-insurance brand after finding it was gaining more than 1,000 new customers every day. ...

RBS Group consolidates digital into M&C Saatchi

main consumer banking brands into its above-the-line agency, M&C Saatchi....The agency captured the account after a competitive pitch against RBS s digital roster agencies and will now handle all digital activity including display, mobile, apps, websites and e-mail for both the NatWest and RBS brands. The move is a blow to the incumbent, Glue Isobar, which was handed ...

Direct Line Group seeks shop for DM task

Churchill Insurance, Direct Line, Green Flag and Privilege brands....The RBS Insurance-owned brand is using the intermediary Sage Canary to handle the review and an RFI has been issued to a number of agencies. The appointed agency will be responsible for handling the brand's direct marketing, which will include promotional activity and new brand partnerships ...

Insurer awards digital media to iProspect and Carat

respectively for insurance brands esure and Sheilas' Wheels after a competitive pitch....agencies will be responsible for driving awareness and increased customer growth for both insurance brands ... , said iProspect had impressed with their understanding of the brand. She said: "Their industry ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.