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advertising, working across its global brand, local marketing, CRM and creative design. The network ...
to build the hotel chain, which has 620 hotels across the UK, into a well-loved brand. Rainey Kelly ... and help with long-term thinking for our brand. Manning Gottlieb OMD has great strength in all those areas." Robert Ffitch, MG OMD's managing director, said: "Premier Inn is a great brand with exciting growth plans ...
is to take the brand in a different creative direction that will not only resonate with our core customers, but that will also build traction with a new audience who has perhaps not considered flying with CityJet before ...
Conrad, the media agency that specialises in the travel industry, has worked with SHG brands ... across all of its specialist brands, which include Crystal, Hayes Jarvis and Citalia. David Jarvis ... our marketing spend across all of our brands". Matthew Prior, the managing director at SHG, said ...
Brand USA, the marketing body for North America, is launching its first global campaign next month...this year. Brand USA will drive potential visitors to www.discoveramerica.com , while the tourism board will use social media to showcase country-specific promotions. Brand USA was created in November last year, marking the first time the country had marketed itself in a single brand image . Jim Evans ...
company, International Airlines Group (IAG). Bmi's brand and operations will be completely integrated ...
The appointment comes as the global airline group, which has previously lacked an organised social media presence, is turning to Facebook to build an emotional connection with its customers. Razorfish ... . The airline hopes to make its brand more relevant to a wider audience, as well as driving loyalty among ...
The UK travel company's estimated 2 million media spend was previously managed by an internal team. The7stars has been appointed ahead of an advertising push behind the brand. Claire Flanagan, the marketing manager at Travel Counsellors, said: "This will be one of our most significant advertising ...
base, our strategy is designed to evolve with the company s growth plans and deliver sales and brand ...
BMW, Peugeot, The Famous Grouse and Virgin Holidays were among the brands playing pranks for April
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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