to remove filtersMindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...
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Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
Krispies Squares brand....the use of "audio flavour technology." Sally Tribe, Rice Krispies Squares brand manager, said ... for 2012. "We are always looking for ways to push the boundaries with this brand so taking it 3D seems ...
Diary: A new conflict shop
25 May 2012
Having decorated the building in camouflage netting and installed a (inflatable) tank on the agency's lawn, staff dived into the dressing-up box. Joe Petyan drew on his putative Russian heritage and came as a 19th-century Russian cavalry officer, while the ever-chippy Russell Ramsey slummed it as a ...
Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6
BetVictor appoints VCCP for creative
24 May 2012 | by Jeremy Lee
BetVictor, the online betting brand owned by Victor Chandler, has hired VCCP to handle its..., which launched in January, centred around McGuinness' insistence that the brand needed a "gimmick" while ...
New business leagues (25 May 2012)
24 May 2012
on Campaign and Brand Republic, or view the "new-business league" page on Brand Republic . ...
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
brands use in addition to the printed format. McCann London has created a campaign to support ... of all of news brands, in all the platforms, in the media mix and the role that they will continue ...
AAI axes creative treatment to streamline pitch process
24 May 2012 | by Campaign staff
to interrogate the marketers. The new approach has been branded Mutual Decision. David Wethey, the AAI ...
Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
