10 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine...conveying aspirational desires.
Brands in sectors from chocolates to restaurants to travel are gearing up ...
Healthcare launches condom brand Skyn (see box). Ann Summers and Coco de Mer, purveyors of all things sex ...
challenge for these brands' marketers.
Sensitive to responsibilities
' This is a rich, emotional ...
10 Feb 2012
| by Sarah Shearman
Over half of brands still struggle with following and understanding the journey of a potential..., with only one third of the brands surveyed using paid and natural search to build their brand and generate ...
marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ...
for marketers, according to the IAB.
It also found that only 13% of brands feel they have sufficient amount ...
10 Feb 2012
| by Matthew Chapman
Google is developing an own-brand, home-entertainment system that streams music wirelessly through...The launch of such a device would mark the first time Google has designed and marketed a consumer electronic device under the Google brand.
Google has declined to comment on the speculation that was kicked off by a Wall Street Journal story .
News of the device is based on a filing with the Federal ...
10 Feb 2012
| by Nick Batten
at such an exciting time for the business and look forward to expanding our multi-platform brand offering ...
true across launches of both The Outnet and Mr Porter and has grown into our goal to build ...
can share our world-class and unique customer experience with like-minded brands. Her reputation ...
10 Feb 2012
| by David Benady
Breaking a brand into the mainstream is a big challenge. David Benady asks whether it is possible...Drinks demonstrated how a focus on product quality and distribution could build a brand to significant ...
going on.'
While Duffy acknowledges the power of PR and editorial coverage in building the brand, he ...
Mainstream brands built without the aid of TV advertising abound these days. One need look ...
10 Feb 2012
| by Eva MacIntosh
The explosion in popularity of mobile and digital games and their characters has made brand...the brand into other areas, the more solid it will get; this is about building brand equity ...
objectives
Brand-owners often claim their licensing strategy is aimed primarily at brand building rather ...
Digital characters and games are transforming the brand-licensing industry as they take ...
10 Feb 2012
| by Matthew Chapman
Footwear brand Clarks is launching its first ever augmented reality campaign at the end...The campaign includes four videos for the brand s hero styles , which include Bodkin Bay ...
to be the first UK footwear brand to experiment with the Aurasma technology, which is gaining traction in other sectors with brands including Marks Spencer adopting the technology.
Follow Matthew Chapman ...
10 Feb 2012
| by John Reynolds
it was to re-invest up to $400m ( 252m) in brand-building initiatives. Premier Foods has also made a similar ...
PepsiCo is to up investment in its core cola and crisps brands in North America, which some believe have been neglected as the company strives to promote and invest in healthier brands.
PepsiCo ...
10 Feb 2012
| by Gemma Charles
Social brand tracker
RBS' high reach score was the result of the backlash following a ...
.
Methodology:
The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective popularity. The score is derived by averaging the noise around a brand ( reach ) with its popularity ...
10 Feb 2012
| by Sara Kimberley
Sacoor Brothers, the fashion brand, has appointed Now to handle its first advertising account...The agency won the account following a review handled by retail specialist intermediary SQ.FT Consulting from Dubai.
Now will begin work on the brand's UK expansion plans to open six new stores across ...
and in-store.
Sacoor Brothers, which is an international lifestyle fashion brand, has not worked ...
