10 Feb 2012
| by Sarah Shearman
Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete Fowler to create a...Available from today, the e-cards come with three different messages about love.
Visitors to the Marmite fan page who like the brand will be able to send one of the e-cards to contacts within ...
for its you either love it or you hate it positioning, has more than 770,000 fans on its brand page ...
10 Feb 2012
| by Daniel Farey-Jones
Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising...of executive editor digital. ( Media Week )
MEC has hired former Media Brands mobile strategist Jide Sobo ...
10 Feb 2012
| by Gemma Charles
exclusively through the brand's UK Facebook page.
The bottle will be available to the wider on- and off-trade from April.
To support the launch, the vodka brand will run a digital campaign and promote ...
collection.
Adam Boita, marketing manager at the brand's owner Pernod Ricard UK, said: "Absolut London ...
10 Feb 2012
| by John Owens
Ansari has been filling the role on an interim basis for the past four months and oversaw the launch of the charity s new brand. This comes after the departure of fundraising and comms director Andy ...
to working with her on our new approach to comms.' Ansari said: The launch of the new brand marks the start ...
10 Feb 2012
| by John Owens
The TripAdvisor ruling has highlighted the increasing need for brands coming under fire to 'get...of travel and lifestyle agency Rooster, and Gareth Thomas, head of digital at Brands2Life. Thomas, who ...
to the importance of recruiting and mobilising brand ambassadors, he said, adding that monitoring the web ...
such an important way for brands to market themselves. TripAdvisor s website attracts 50 million users a month ...
10 Feb 2012
| by Keith Glasspoole
that they are unlikely to have the strength to build new and compelling brand stories.
As with so much in market ...
difference we are expecting it to make for the brand.
While it is undoubtedly true that the way in which ...
needs to make a difference to the brand .
So the challenge for research is to:
Assess whether ...
10 Feb 2012
| by Stephen Mellor
Subway s UK marketing chief is bang on in putting health and value at the heart of the brand, as reported on Brand Republic.
This is a competitive time for eating-out venues, with the economy ...
.
These 16-24 year olds are an important age group for brands, and in particular 16-19 year olds who ...
10 Feb 2012
| by Ben Hall
,000 shares.
Old Spice builds on its sucess with the latest instalment in its 'Power' campaign, in sixth ...
10 Feb 2012
of the building and replaced it with a life-sized hand-knitted Ferrari, made from 12 miles of wool. It all sounds ...
09 Feb 2012
| by Mark Armitage
With the Olympic enforcement team making its presence felt, brand owners need to be aware of what...that the Olympic enforcement team is making its presence felt, and brand owners must take care not to be found ...
than 100m a piece for the right to associate their brand with the event.
And they could ...
to ambush the Games official sponsor, Reebok.
It is possible that some brand owners are unaware ...