09 Feb 2012
| by John Owens
to bring together a range of industry players from across Europe, including UK brands Living Social ...
in 2010, said: This is a brand new event for a fast-moving industry. Daily deals have exploded over ...
09 Feb 2012
| by Alex Brownsell
and Green Flag brands, is set to rebrand as Direct Line Insurance Group....promoted Direct Line marketer Kerry Chilvers to the position of director of brand, customer and proposition across its brand portfolio.
The company was unable to provide a comment. ...
09 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
and the Queen's Diamond Jubilee, provided a "once-in-a-lifetime opportunity to build a solid tourism legacy ...
09 Feb 2012
| by Maisie McCabe
Within seconds of a TV ad appearing on the screen, a click-to-buy button will appear on the Zeebox real-time screen, which viewers can click on to reach the product page of a web retailer, or the brand ...
) will be shown through an icon on the click-to-buy button.
In addition to the clickable ads, brands can pay ...
09 Feb 2012
Specsavers ad. One or the other company needs to pull its brand away from the other with a truly ownable ...
my socks off. But the brand needs its own campaign sharpish.
Time for a coffee at McDonald's (1 ...
will be an incredible moment in all of our lives and I would have thought Nike would celebrate it. It's a brand ...
09 Feb 2012
It will be accompanied with a "making of" video online, and supported by outdoor, print and online ads. The print executions will launch on? 10 February.
The 60-second TV ad, created by Bartle Bogle Hegarty, takes a light-hearted look at the build-up to the London 2012 Olympic and Paralympic Games ...
09 Feb 2012
| by Maisie McCabe
As well as a cover wrap on all copies of the UTV Media-owned free magazine tomorrow (10 February), a limited number of magazines will designed to look like Jedi light sabres, and will be handed out by 'Star Wars'-branded staff in the West End.
As part of the deal, UTV Media's sibling TalkSport station ...
09 Feb 2012
| by Rachel Barnes
disclosed to users.
4 Develop and implement a compliance strategy
Brands should first consider whether ...
09 Feb 2012
| by Jeremy Lee
Watson Phillips Norman and the digital shop Pancentric, is looking to move towards investing in brand campaigns.
DDB will be responsible for developing the Petplan brand to both the consumer and specialist ...
reach the next stage of the brand's development."
Nick Fox, the chief client officer at DDB, added ...
09 Feb 2012
detailed look at individual account wins, check out the account activity news feeds on Campaign and Brand Republic, or view the "New Business League" page on Brand Republic . ...