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BT broadcasts Valentine's messages to the nation

09 Feb 2012 | by Matthew Chapman

will be notified if their message is due to appear on the BT Tower. Suzi Williams, group marketing and brand director at BT, said the brand is also targeting women, who can, according to tradition, propose to men ...

MediaVest retains £4m Tetley media

09 Feb 2012 | by Katherine Levy

of improving brand differentiation for Tetley. "However, MediaVest delivered great insight and opportunity ...

Brown-Forman seeks shop for global vodka ad briefs

09 Feb 2012 | by Anne Cassidy

and Finlandia vodka brands....and creative for Maximus Vodka, the Polish brand that was acquired in June last year. There is also ... -Forman has worked with Iris on Finlandia. The agency created a summer campaign for the brand in 2008 ... and escalators. Brown-Forman's other alcohol brands include Jack Daniel's Tennessee Whiskey, Southern Comfort ...

Electrolux reviews £25m ad business

09 Feb 2012 | by Anne Cassidy

The company, which owns brands including AEG and Zanussi, has issued an RFI to agencies. The winning shop will create brand advertising and product launch campaigns for this year and 2013 ... and creative material for the brand's strategic initiatives in Europe across its domestic appliances and floor ...

Hi-Media picks up Thomas Cook online ad sales

09 Feb 2012 | by Daniel Farey-Jones

to represent bespoke advertising deals to advertisers and agencies, with the exception of travel brands ... traction with major brands looking to reach purchase decision-makers. We selected Hi-Media as a partner because of their understanding of quality brands and online consumer behavior." Hi-Media UK represents ...

RB takes to Facebook to sell Cillit Bang extension

09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through Facebook...in brand building and is mirroring its Powerbrand initiative by identifying 16 new Powermarkets ... . The launch of the Cillit Bang brand extension also sees the return of brand character Barry Scott, joined by his "twin brother" Harry Scott, across the brand s marketing activity, "to offer help, advice ...

Barclays hires former Vodafone marketing chief Wheldon to brand role

09 Feb 2012 | by Alex Brownsell

Wheldon, who left his role as global brand director at Vodafone in April 2010 , has been hired as head of brand, reputation and citizenship across Barclays Group. It is understood he will be tasked with enhancing the bank's reputation and managing its range of CSR activities. Although Barclays has not been ...

Krow wins pan-European Le Creuset account

09 Feb 2012 | by Sara Kimberley

Le Creuset, the French cookware brand, has appointed Krow to handle its pan-European advertising.... We're confident it will deliver a strong idea that will reinforce our vision for the brand." ...

Costa Bingo seeks agency for £1.5m ad account

09 Feb 2012 | by Jeremy Lee

to create brand work and increase its presence in the highly competitive and crowded online bingo market ... the Fancy Bingo, City Bingo and Sing Bingo brands. The media account, handled by OMD, is not thought ...

Admedia's managing director Adam Mills departs

09 Feb 2012 | by Maisie McCabe

Carat. Philip Vecht, Admedia's chief executive, said: "Adam has been instrumental in building a ...

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