to remove filtersCorsodyl 'ignore' by Grey London
09 May 2012
Corsodyl, the mouthwash brand, has launched a spot by Grey London to educate people about gum
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Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared...by children. In its defence, Reckitt Benckiser said the product and brand were of a sexual nature ... to devise a global strategy and build a website. An earlier version of this story stated that the ASA ...
Unilever campaign celebrates feet, the 'unsung heroes'
30 Apr 2012 | by Maisie McCabe
for Unilever s Axe/Lynx brand earlier this year and the shop responsible for the Lynx Effect work ...
Old Spice 'believe in your smellf' by Wieden & Kennedy Portland
25 Apr 2012
, the brand's newest addition to its product range.
P&G launches London 2012 Olympics campaign
18 Apr 2012 | by Emma Powell
2020. Since launching its first P G corporate branded campaign in the UK last year, P G claims ... in favourability. P G is also rolling out individual brand campaigns across its portfolio to support the Olympic ...
Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
Haircare product ad maintains the brand's personality, but needs a stronger creative idea...the 'use this and you will attract girls' schtick that other, more upmarket brands, do so coyly. Brands ... is not up to the brand's usual storytelling standard, though. In creative terms, it is neither ... of the brand getting it right from TV to augmented-reality digital outdoor. The simple-to-explain visual ...
Boots 17 'peep show' by Mother
12 Mar 2012
Boots has launched a campaign for its cosmetics brand 17 featuring songs inspired by the retailer
Lynx 'breaking news' by Razorfish
28 Feb 2012
The campaign will be rolled out across 15 countries in Europe. It will run across TV and online, including additional creative on YouTube and Facebook, and will be supported by outdoor. The work builds on the "release the chaos" global campaign by Bartle Bogle Hegarty. It was written by David Cadji-Newby, art ...
Unilever launches 'Breaking News' campaign for Lynx Attract
28 Feb 2012 | by Arif Durrani
Grand Visual and builds on the 'Release The Chaos' global brand campaign launched by BBH at the start ... , speaking 13 different languages, for a total of 83 edits. Andrew Waite, brand manager for Lynx ...
Lynx unleashes the chaos for both sexes
01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Lynx is today launching the above-the-line brand campaign for Lynx Attract, the line that has...'Anarchy Matchmaker' and 'Kissing Chaos' through the Facebook page for Axe, the brand name for Lynx ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
