25 May 2012
| by Daniel Farey-Jones
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...
10 May 2012
| by Rachel Barnes
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...of a sudden, everything is about Facebook.
TV is the tried-and-tested way to build a brand. Can ...
is that these big promotions and deep cuts are not building brands and consumer loyalty. In many cases ...
in the quarters, as you're managing the City's expectation on a quarterly basis. However, it takes time to build ...
09 May 2012
Corsodyl, the mouthwash brand, has launched a spot by Grey London to educate people about gum
03 May 2012
| by Katherine Levy
The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands ...
, creative development, social media optimisation and community management for all brands across Facebook ...
campaign will support the Polycell sub-brand Polyfilla. In addition to digital activity, the campaign ...
01 May 2012
| by Kim Benjamin
) Blue Rubicon
New brand
Be clear on cancer (COI-Department of Health) M C Saatchi
i ...
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
25 Apr 2012
, the brand's newest addition to its product range.
20 Apr 2012
| by Daniel Farey-Jones
Weinberger is to leave the agency, in Brand Republic's round-up of this week's people moves in advertising
28 Mar 2012
| by Noelle McElhatton
Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from...". And I love the brand building they do. They didn t do TV commercials for a long time, they did extreme ...
brands are in Olympics sponsorship for altruistic reasons. P G is not in it for altruistic reasons, is it ...
affecting brands today: calculating the ROI on social media?
A: Yes! P G has been doing Market Mix ...
14 Mar 2012
| by Arif Durrani
. The growth figures for 2011 include non spot spend on branded content and product placement.
It compares ...
12 Mar 2012
Boots has launched a campaign for its cosmetics brand 17 featuring songs inspired by the retailer
to remove filters
