22 May 2012
| by Loulla-Mae Eleftheriou-Smith
the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections...Fernando Machado, global brand development vice-president, Dove Skin, said the social ...
: "I didn t make the call on developing this based on ROI, it was based on community.
"Other brands ...
with "positive" Dove ads that boost the recipient's self-esteem and have been paid for by the brand ...
22 May 2012
| by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ...
global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
in fifth with a value of $76.7bn.
Vodafone, the most valuable UK brand, held on to 12th place despite a ...
02 May 2012
Brand manager, Kimberly-Clark...be if you weren't a brand manager?
A musical theatre performer in the West End.
What attracted you to your current job?
Andrex is a true British heritage brand at the top of its game. Forward ...
?
Developing the groundbreaking strategy to relaunch my previous brand - one steeped in edgy heritage.
What ...
26 Mar 2012
| by Sarah Shearman
Lean Mean Fighting Machine has created a roulette-style digital game for Unilever's bleach brand...digital agency of record for its Domestos bleach brand in October last year, following the launch of its ...
on its Snuggle fabric softener brand.
Follow Sarah Shearman on Twitter @Shearmans ...
23 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
The Body Shop, the L'Oréal-owned brand, has named supermodel Lily Cole as its global brand...skin deep", which will be communicated to consumers through the brand's new Pulse Boutique shops ...
to promote the brand's ethical products, high-quality ingredients and commitment to fair trade.
It follows a global repositioning of the brand last August , which was believed to introduce a loyalty scheme ...
23 Mar 2012
| by Gemma Charles
Pampers is the subject of the largest number of discussions, with Huggies in second place
20 Mar 2012
VMS brand manager, PharmaCare Europe...- Describe yourself in three words.
Seriously fun achiever.
- What would you be if you weren't a brand manager?
Running a Champagne bar somewhere very, very hot.
- What advice would you ...
created appear in the Adwatch section of Marketing. After that, I'll retire.
- If you were a brand ...
16 Mar 2012
| by Gemma Charles
to gauge brands' respective popularity.
The score is derived by averaging the noise around a brand ...
06 Mar 2012
| by Adam Woods
and Heineken's for an undisclosed sum but they are much else besides.
They guarantee the drinks brands ...
influence over its development.
Other major brands have taken a similar route, with less fanfare. Procter ...
on an enormous scale, this is the next thing in the cycle brands doing global deals.'
Exclusive access ...
13 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Skyn, the Ansell Healthcare-owned condom brand, is focusing on product testimonials from women in a...The outdoor and digital campaign, created by Blac, launches the product s first global position as a premium condom brand, targeting women.
The creative features female testimonials supporting the product's strapline, "The closest thing to wearing nothing".
Barry McCool, head of global marketing ...
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