25 May 2012
| by Loulla-Mae Eleftheriou-Smith
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship...In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman.
The three players are shown shaving in front of the bathroom mirror, while ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections...Fernando Machado, global brand development vice-president, Dove Skin, said the social ...
: "I didn t make the call on developing this based on ROI, it was based on community.
"Other brands ...
with "positive" Dove ads that boost the recipient's self-esteem and have been paid for by the brand ...
22 May 2012
| by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ...
global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
in fifth with a value of $76.7bn.
Vodafone, the most valuable UK brand, held on to 12th place despite a ...
16 May 2012
| by Noelle McElhatton
at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone ...
ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ...
of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...
10 May 2012
| by Rachel Barnes
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...of a sudden, everything is about Facebook.
TV is the tried-and-tested way to build a brand. Can ...
is that these big promotions and deep cuts are not building brands and consumer loyalty. In many cases ...
in the quarters, as you're managing the City's expectation on a quarterly basis. However, it takes time to build ...
10 May 2012
| by John Reynolds
Chanel No 5 has signed up actor Brad Pitt to be the new face of the iconic perfume brand.
09 May 2012
| by Jane Bainbridge
to promotions and stockpile their favourite brands when they are on discounts.
Bathing. Despite being one ...
s healthcare, personal care and household brand portfolio. Before taking this all-encompassing role, Gaa ...
.
William Lunderman, vice-president global strategic brand design, Colgate Palmolive
Lunderman has been ...
09 May 2012
| by Noelle McElhatton, Noelle.McElhatton@haymarket.com
that brands should succeed only if they are a force for good.
He's credible, too, when he rues the prospect ...
: as consumers demand the highest ethical standards from brands, Polman's mission to ensure Unilever is run ...
04 May 2012
| by Matthew Chapman
great patient care and they like having the Boots brand sitting in the hospital." The brand has already ...
03 May 2012
| by Gemma Charles
Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future
to remove filters
