LONDON - The laundry detergent brand has been losing sales as P&G stablemate Daz is thriving....in 1972. The brand, which has had successive incarnations as Bold 3, Bold Automatic and, most recently ... 2009 to 67.5m, according to Nielsen, while market-leader and fellow P G brand Daz grew its sales ... at FutureBrand, who has worked on the launch of P G brands in Asia, and Mhairi McEwan, co-founder of Brand ...
Glade is to revive its carpet freshener product by remaking the brand's memorable 80s campaign ... . This means that I have been a staunch defender of the Shake n' Vac ads over many years. For a brand like ... campaign for the brand since then, I can't remember it. OK, you might not like it, but the latest ...
Seeking to make sense of Tesco's brand extension into house-building, and perhaps to allay a ... . It was the original brand extension pioneer, branching out, like Tesco, from grocery retail beginnings. How does that work, both then and now? How can brands be so elastic? Is there something about putting food ...
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty...It's one of marketing's tougher challenges. You're the number-three brand in an established market, with a fairly steady 20% share. The big two play tag for brand leadership, with shares in the high 30s. Some tiddlers and niche brands nibble away at the market edges. You're charged with achieving strong ...
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone....The BrandZ top 100 is one of those annual rankings that hit brand owners whether they like ... Optimor feels compelled to give them catchy, trademarked names: Brand Signature, Presence, Bonding ... metrics and the beguiling precision of those bar-grids can make you think you're up there in the brand ...
LONDON - Unofficial brands should take care when running football-based pushes this summer....not appear to have put a stop to ambush marketing. It is no surprise that brands outside the list ... with football through its brand ambassadors including Chelsea and Ivory Coast striker Didier Drogba ... to be a coincidence. Mars, meanwhile, offers a prime example of a brand that was extremely successful ...
of Unilever's biggest global brands are involved, with the goal of finding content that can run in multiple ... experiments in this area, which used single brands in single markets. Last year, for example, it dropped Lowe ... Factor. Of course, squeezing creative costs in this way may not go down well with a brand's creative ...
in revolutionising the snack category, by designing and patenting the brand's tall, lidded cardboard tube containers ... . Pringles is not the only brand that has used design insight to provide consumers with an innovative product - brands such as Toilet Duck, with its bent bottle neck to reach under the toilet rim, and John Smith ...
Clarke, chief creative officer at digital agency LBi. Ironically, the increasing refinement of brands ... , there appears to be a growing belief among brands that increasing adspend does not guarantee marketing success ... Williams, the brand's director of communications. In a handful of sectors there was a sharp reduction ...
Many major brands were forced to scale back their marketing budgets during 2009, allowing those..., the message that adspend should be maintained during the recession to build and sustain brand awareness does ... to 'spend through the recession' were to little avail as brands struggled with swingeing budget cuts imposed ... of nearly 10% year on year - as brands struggled to get to grips with the scale and scope of the economic ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters
