back-to-back throughout the Easter period on Disney Junior. There will also be a co-branded on-air competition to drive consumers to the Nivea Sun microsite, which will feature a competition page and a branded ... for Nivea Sun and Disney Junior has resulted in a highly interactive campaign than spans both of the brand ...
Gray, senior brand manager, Panadol, said: "Panadol comes to the aid of UK consumers with its pain ... for the brand to reach its core target audience." Follow Maisie McCabe on Twitter @MaisieMcCabe ...
towards a brand's heaviest buyers, according to Professor Byron Sharp from the Ehrenberg-Bass Institute..., brands needed to reach people who didn't buy their category very often. However, Facebook fans "skew ... than earned media because it reached a brand's normal category base, while higher rating TV shows were ... the category very often. He said: "Big brands reach the people who don't buy the category very often that ...
Bloo, the Jeyes-owned toilet freshener brand, has signed a deal to sponsor ITV's daytime DIY
Valoti, managing director of O2, the latest IAB/PwC study reflects a confidence that both brands ... %, but maybe the most interesting trend is the change in behaviour of many retail brands. "Tesco and Marks ... % of brands don t have mobile optimised sites, that number is increasing rapidly. And as brands start ...
Heart FM has struck an 11-week partnership with Pfizer-owned pain relief brand Anadin in a deal..., which will offer users the chance to win an additional prize of 500. Helen Cross-Fancy, brand ... personality, which compliments Anadin's understanding and friendly brand positioning." Follow Matthew ...
on innovation, technology and added value to our clients, and we want to build on the successes of recent years ... said: "I am delighted that Nick has agreed to take over. Nobody has done more than him to help build ...
've made to the Revlon brand, and hopefully, we'll get the opportunity to work with them again." Revlon ... duties for all Revlon brands without a pitch with effect from January 2012. It has been agency of record ...
's branding on a million boxes of its decaffeinated tea this winter....digital radio. Michelle Colley, Tetley Decaf brand manager, said: "This is an exciting promotion for us ... to commercial partnerships. "Both Tetley and Smooth Radio will achieve huge brand exposure to their target ...
series of Rimmel London make-up styling videos using the brand s slogan: "Get the London look ... . For us to partner with a brand that's as well known as Rimmel London, it's a great name to be associated ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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