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Luther Pendragon to help ABPI tackle controversial NHS reforms

07 Feb 2012 | by Elizabeth Pears

. Luther Pendragon has been brought in on a two-year contract to advise on building better relationships ...

GlaxoSmithKline launches review of multimillion-pound UK PR roster

31 Jan 2012 | by Elizabeth Pears

. The science that goes into our brands is a competitive advantage. Lucozade, for example, is subject to more ... . Up to 20 in-house positions will be created for staff specialising in brand PR, particularly ... on internal engagement and another made up of brand specialists maximising GSK s sponsorship deals ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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