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Starcom appoints Benoit to head Procter & Gamble account

brands. This appointment is yet another positive step forward in our continued drive to increase our ... of the Microsoft Kinect gaming brand. Benoit said: "The chance to work with a client like Procter Gamble ...

Digicom wins double hair salon TV sales duties

opportunity for national brands to reach a highly desirable audience, traditionally one that is very hard ...

Unilever merges home and food units

After the merger, one unit will handle marketing for brands including Hellmann s, Surf, Knorr, Lipton, Flora, Domestos and Comfort. There are, however, no immediate plans to merge the companies marketing budgets. The change is part of the company s biggest senior management shake-up since Patrick ...

Coty calls review of £22m UK media business

oversees the £6m planning and buying for the former Unilever-owned brands. The cosmetics business is divided into two divisions - Coty UK, which houses Coty's mass-market brands, and Coty Prestige, which includes those brands bought from Unilever. The company's brands include Rimmel, fronted by Kate Moss ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.