Advil 'take action' by McGarryBowen Chicago
11 Apr 2012
campaign for Advil, a brand of ibuprofen.
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ASA raps Scotland's panda 'gift' claim
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
. Unilever's grooming brand Lynx sponsored the panda mating programme at Edinburgh Zoo as part of its ...
Nivea Sun sponsors hit Disney Junior show
05 Apr 2012 | by Nick Batten
back-to-back throughout the Easter period on Disney Junior. There will also be a co-branded on-air competition to drive consumers to the Nivea Sun microsite, which will feature a competition page and a branded ... for Nivea Sun and Disney Junior has resulted in a highly interactive campaign than spans both of the brand ...
Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
Out-of-town retailers and betting brands have avoided a clampdown by the Government after
Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
regulation is rising. Advertising isn't alone with this problem. Brands are struggling, too. When Promise, the innovation consultancy, brought brand managers and consumers together in a recent forum, it was surprised ... to assume the worst about brands and have fallen out of love with them,' warns Nick Coates, research ...
Panadol to sponsor Keith Lemon's jump to ITV1
29 Mar 2012 | by Maisie McCabe
Gray, senior brand manager, Panadol, said: "Panadol comes to the aid of UK consumers with its pain ... for the brand to reach its core target audience." Follow Maisie McCabe on Twitter @MaisieMcCabe ...
Editor's Comment: Face it - size still matters on Facebook
29 Mar 2012 | by Noelle McElhatton
Just when we thought the 'size matters' debate surrounding brands' social-media fanbases was dead...to resurrect the notion that the '1m fan' target remains a key milestone for big brands. Step forward Philip ... . Nonetheless, if brand owners of Diageo's significance state that 'it takes communities of 1m to even start ... last week that if a P G brand video on YouTube only 'gets 7000 hits in three days, it's a pig. Take ...
My Secret Work Weapon: Variety is the key when it comes to your armoury
28 Mar 2012 | by Hazel Detsiny, Vice-president, marketing, foods and ice cream, Unilever UK & Ireland
I could talk about building a team of the best talent you possibly can around you, or the importance of being the best leader you can, because, if people are clear in their objectives and are motivated to reach them, you've already significantly increased your chances of success. However, I think ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from...". And I love the brand building they do. They didn t do TV commercials for a long time, they did extreme ... brands are in Olympics sponsorship for altruistic reasons. P G is not in it for altruistic reasons, is it ... affecting brands today: calculating the ROI on social media? A: Yes! P G has been doing Market Mix ...
ISBA conference: with brands getting over their first crush on social media, what happens next?
27 Mar 2012 | by Gemma Charles
: 1. Socal media measurement 'grows up' 2. Brands called on to help regulate media 3. Talent ... was not on proving ROI from the medium. 'Social-media engagement is critical, but it's about brand health,' he ... monthly brand-health tracking systems and whether there is change in the right direction. Only that can ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
