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Dove erects Valentine's Day 'tweet screen'

Dove, the Unilever-owned beauty brand, has rolled out a screen in London's Victoria station, which.... There will also be a team of Dove brand ambassadors at the station, sharing gifts related to the question ... and Mindshare. It runs until 19 February and is part of the brand's ongoing 'Campaign For Real Beauty', which launched eight years ago. In January, Dove made a foray into YouGov BrandIndex's top 20 brands ...

Bakers creates TV soundtrack just for dogs

Bakers, the Nestle owned pet food brand, has created an ad for dogs, which includes a high...will launch this evening during 'Emmerdale' at 7.15pm on ITV1. Mark Zaki, brand manager, Bakers, said ...

Brand barometer: Carbonated drinks - which is most prominent on the web?

Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.

RB takes to Facebook to sell Cillit Bang extension

Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through Facebook...in brand building and is mirroring its Powerbrand initiative by identifying 16 new Powermarkets ... . The launch of the Cillit Bang brand extension also sees the return of brand character Barry Scott, joined by his "twin brother" Harry Scott, across the brand s marketing activity, "to offer help, advice ...

TBWA lands £100 million global Aquafresh account

\London. The appointment will strengthen the agency s existing relationship with GSK, which involves advertising for brands including Alli and NiQuitin. Grey will continue to work on GSK s healthcare range and oral hygiene brands ... for Aquafresh included a repositioning of the toothpaste brand after launching a campaign for its fruit ...

Social brands: Unilever shifts focus from social media to word of mouth

on building long-term engagement....Speaking at the Social Brands conference in London today (8 February), Debbie Weinstein, Senior Director, Social Media Innovation, at Unilever, revealed that the FMCG giant has shifted away from using ... engagement brands need to better focus on driving sales. She said: "The interplay between reach ...

RB commits £100m to building brands and 'powermarkets'

Reckitt Benckiser has today committed to an additional £100m investment in brand building...disclosed its 16 new Powermarkets. The company said its additional 100m investment in brand building ... markets. "RB's relentless focus on building brands will continue. We will be increasing our investment in high rates of innovation and brand equity building. We aim to deliver steady operating margin expansion ...

Sector Insight: Vitamins and supplements

with Boots taking about a fifth. Six in ten adults think own-label vitamins are as good as branded. Over ... communications for brands including Seven Seas, Jointcare, Multibionta and Haliborange. He has previously had ... , Vitamins (including Berocca brand) and marketing excellence in Bayer s consumer care division since 2007 ...

All Her Majesty's brands: 10 brands the Queen can't live without

to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwear...So far, so good but it s not often we see Her Majesty tweeting about this brand or the other, or being photographed wearing the latest Louboutin slingbacks. Luckily the Queen has her own brand barometer, aka the Royal Warrant, granted to people, companies or brands who have regularly supplied goods ...

Branding 'police' mask non-sponsor logos at Olympic venues

Kimberly-Clark is one of several companies that will find its brand logos at sporting venues being...As part of the Games clean stadia policy , devised to protect sponsors brand investment, audits are under way at venues, including Wimbledon and Wembley, to cover corporate branding. This will have the biggest impact on brand manufacturers of toilets, sinks, tissue and soap dispensers. While guidelines ...

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