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Confused.com extends Nectar partnership

The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...

More Th>n 'brand campaign 2012' by VCCP Partnership

More Th>n has launched its latest ad with Josh Robert Thompson as the voice of "More Th>n Freeman".

Virgin Money '40 years of better' by BMB

It was directed by Duncan Jones, who also shot the film Moon . The campaign features other Virgin brands, including Virgin Atlantic, Virgin Trains and Virgin Records, to show how it has "come a long, long way in the last 40 years, with the simple aim of making things better". The work also ...

Virgin Money undertakes Branson stunt as part of ad campaign

-media campaign, including a TV ad and a Richard-Branson stunt which celebrates 40-years of the Virgin brand...The launch of the ad campaign follows Virgin Money's high-profile acquisition of the government-owned Northern Rock. The television advertising campaign, created by Beattie McGuiness Bungay (BMB), features an array of sister Virgin brands, such as airline, Virgin Atlantic, Virgin Trains, and Virgin Records ...

Aviva takes on Admiral with latest Paul Whitehouse ad

the Ollie. Heather Smith, director of marketing at Aviva, said: "This new campaign builds on the success ... Aviva as interim brand, sponsorship and corporate responsibility director . He reports to Aviva's UK ...

Confused.com announces Nectar partnership with TV ad

The TV clip, featuring animated brand character Cara, once more features a version of 70s disco song YMCA , with the words changed to promote the price comparison site. In this ad, the brand ... director at Confused.com, said the added reward will help the brand win customers: "Confused ...

Marketing's Adwatch of the Year 2011

table, suggests that brands are having mixed success in meeting this challenge. Adwatch of the year ... -operative). It also features brands that have made comebacks, such as Direct Line and Currys/PC World, both of which ... . New-to-TV brands including Wickes and Autoglass make their Adwatch of the Year debut, while B Q ...

Sky marketer scoops top prize at Brand Event Awards

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards...Accolades were awarded to brands and agencies including Flourish Creative, Neon ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...

What makes a great marketer?

Bring out your team's intuition, push yourself to work for a troubled brand "where you feel like crying", surround yourself with good people, make yourself the story to help promote your brand, and give ... that "it's emotion that sells brands". Follow Daniel Farey-Jones on Twitter @danfareyjones ...

29 under 29: Not the usual suspects

(Meat) Balls flavour for David Beckham after the footballer declared his love for the brand. LEONIE ... 's Tom Williams, says: 'Katy's hard work has resulted in us being able to move our brands ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.