to remove filtersCampaigns with the fear factor
30 Oct 2011 | by Georgina Brazier
Several brands have tied in ads with Halloween this year; we present a number of them here.
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Virgin Money '40 years of better' by BMB
11 Jan 2012
It was directed by Duncan Jones, who also shot the film Moon . The campaign features other Virgin brands, including Virgin Atlantic, Virgin Trains and Virgin Records, to show how it has "come a long, long way in the last 40 years, with the simple aim of making things better". The work also ...
Comparethemarket in meerkat toys giveaway
01 Jul 2011 | by Sarah Shearman
audiences are fickle and while there is a lot of brand awareness in the category, due to the high TV spends, the main four brands struggle to retain online audiences once an ad campaign has finished ... is how do you get people to convert to your brand." "That is exactly our thinking and the way we ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing...The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV VOTE FOR YOUR FAVOURITE BRAND AT www.annualdinner2010.com/vote APPLE A relentless focus ... of Premiership rugby, Aviva recently embarked on its first global brand campaign. The initiative offers customers ...
Aviva campaign offers customers five minutes of fame
04 Oct 2010 | by Sara Kimberley
Aviva is offering customers five minutes of fame by projecting their pictures on landmark buildings...their value to the business. One building in six cities across the world including London, Warsaw, Paris, Singapore, Delhi and Mumbai, will project pictures of the public. Buildings will include The National ...
BEST GLOBAL BRANDS 2010: Google goes from strength to strength
16 Sep 2010 | by Arif Durrani
Google continues to go from strength to strength as a brand, after being named the biggest climber...in 2010. The only other brands to move upwards by more than one place in this year s top 20 were ... . The Interbrand Best Global Brands ranking is based on analysis of how a brand touches and benefits ... to a brand s value; the financial performance of the branded products or services, the role of brand ...
Paper Round (23 August) - Which clients are advertising in the national press?
23 Aug 2010 | by Sarah Johnson
loans for customers Trade Point , a trade group that offers reduced-price building products ...
Paper Round (16 August) - Which clients are advertising in the national press?
16 Aug 2010 | by Sarah Johnson
of its product, advertising its new smaller Mars bars in the Daily Mail. The brand is targeting readers ...
Paper Round (13 August) - Which clients are advertising in the national press?
13 Aug 2010 | by Sarah Johnson
Tesco Mobile takes out full page ads across the press while Carphone Warehouse advertises deals on free music with a Samsung handset. Brands are hoping more news of potential airport strikes will not deter late holiday makers. M S reminds customers they can still take advantage ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
