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CSR: Coping with OFR

Remember the web - OFRs will be published online, think about building a great user experience Source ...

STOP PRESS: Correction

CLARIFICATIONS: Last week's PRWeek Awards finalists' round-up omitted Royal & SunAlliance's brand launch for MORE TH>N from the internal communications category. Alex Pagett is managing director of group corporate communications at the Bank of Scotland, and not the Royal Bank of Scotland as stated ...

INTERNATIONAL: Italian bank role for Shandwick Corporate Comm

building in Arezzo, Tuscany. Banca Popolare dell Etruria e del Lazio has a strong customer base ...

FOCUS: INFORMATION SERVICES - Wired for sounding out the industry - As the market for providing electronic information expands, providers are having to tailor their products to avoid information fatigues

Building Society web site. In addition, at the end of September, PA became a Gold Channel provider ... it as a danger to others. He says: The traditional media has to face the threat that brands are now able to reach out directly to the end user. He points to the popularity of branded services ...

NEWS: STOP PRESS

s consumer division is gearing up for the UK launch of Advil - the second biggest selling branded ... . Tunstall quits Britannia for Direct Line Fiona Tunstall, PR manager for Britannia Building Society ...

NEWS: STOP PRESS

Hasbro invites three to pitch for Play-Doh Toy company Hasbro is seeing pitches from three PR agencies for its Playskool and Play-Doh brands. Lynne Franks, Burson-Marsteller and Jackie Cooper, which already handles PR for Hasbro s Sindy doll, will pitch next week. Edelman to take ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.