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. Melissa Weber, brand and communications director at American Express, said: "The outstanding service we ... also recently sponsored a six-part, branded-content series called 'Hidden Talent' , which is currently ...
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
The free app, which is now available to all UK bank and building society customers, has been downloaded 400,000 since launching in February . To push it to a wider audience, Barclays has unveiled an interacting digital campaign encouraging consumers to settle debts through the Pingit app. A humorous ...
respectively for insurance brands esure and Sheilas' Wheels after a competitive pitch....agencies will be responsible for driving awareness and increased customer growth for both insurance brands ... , said iProspect had impressed with their understanding of the brand. She said: "Their industry ...
, which has previously focused its advertising around brand ambassadors such as Formula 1 drivers Lewis ...
of successful brand building and the creative process? The biggest impact that Facebook should have is reassuring them that brand building, story-telling, great impactful ideas are still critical to success ... as a community for agencies, brands and creativces to showcase their best Facebook work. Digitas ...
The 30-second spot by animators Amazing Spectacles launched yesterday. It stars the brand's opera-singing mascot, Gio Compario, played by Welsh tenor Wynne Evans, who rescues The Three Little Pigs from The Big Bad Wolf and high home insurance premiums In the ad, The Three Little Pigs ...
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...director, GMG Radio, said: "We've worked together to create a brand campaign that works on different levels ...
hired former Vodafone marketer David Wheldon as head of brand, reputation and citizenship across Barclays Group, to lead the brand's "citizenship" CSR programme and corporate reputation. ...
Nationwide Building Society is extending its ongoing 'On Your Side' campaign with its first...The financial services brand, which unveiled its new brand positioning in September , will launch ... establishing the creative, we need to add proof points to back up [the brand position]. Especially ... ." McQueen, who was promoted to the top marketing role in April 2011 , also hinted that the brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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