23 May 2012
| by Helen Edwards, PPA Business columnist of the year
for brand marketers...., sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ...
at the very highest commercial level, threatening an entity we might call Brand Britain. It is airport queues ...
22 May 2012
| by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ...
global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
in fifth with a value of $76.7bn.
Vodafone, the most valuable UK brand, held on to 12th place despite a ...
18 May 2012
| by Gemma Charles
Admiral is the most prominent, followed by Aviva
15 May 2012
| by Sara Luker
alternative sports lifestyle brands....brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ...
-by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...
27 Apr 2012
| by Gemma Charles
Media Reputation (SMR) score provides a benchmark to gauge brands' respective popularity.
The score is derived by averaging the noise around a brand (reach) with its popularity (satisfaction ...
.
The Yomego SMR Index helps brands to benchmark their popularity in social channels. Follow @YomegoSocial ...
20 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus...print advertising, outdoor, digital and TV sponsorship.
"The engaging format will promote our brand ...
in the UK."
The Internet Advertising Bureau (IAB) s latest report, "Building brands online", found ...
the level of message association and the highest levels of brand awareness. ...
14 Mar 2012
| by Helen Edwards, PPA, Business columnist of the year
important branding lessons....its brand on a face (pictured, below right). Clever PR then led to the story being picked up ...
of their 'entrepreneurial gap year', the peripatetic pair are letting a different brand paint its logo on their faces. So far, Pipers Crisps and Oxfam are among the brands that have put their money where the former students ...
14 Mar 2012
| by Alex Brownsell
Visa Europe's chief marketer wants its Olympics tie-up to do more than raise brand awareness around....
This will be the 'year of deliveries', jokes Dima, but the stakes could scarcely be higher for a brand that has invested ...
in the UK, the frequency of transactions has not grown at the pace that some may have hoped.
The brand ...
reinterpretation of the brand's breakthrough 'Running man' campaign from 2008.
'We know that the concept ...
21 Feb 2012
| by Alex Brownsell and Sarah Shearman
the NatWest and RBS brands....result, it is understood that several marketers will leave the organisation. RBS and NatWest brand ...
17 Feb 2012
| by Gemma Charles
RBS has the highest share of voice while 97% of conversations about insurance were related to the Young Driver Insurance offered by The Co-operative Bank
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