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More Th>n 'brand campaign 2012' by VCCP Partnership

More Th>n has launched its latest ad with Josh Robert Thompson as the voice of "More Th>n Freeman".

Virgin Money '40 years of better' by BMB

It was directed by Duncan Jones, who also shot the film Moon . The campaign features other Virgin brands, including Virgin Atlantic, Virgin Trains and Virgin Records, to show how it has "come a long, long way in the last 40 years, with the simple aim of making things better". The work also ...

Mahindra 'rise' by StrawberryFrog

"Rise", by StrawberryFrog, will launch in India, then globally. It will roll out in stages, aimed at building a cultural movement from the ground up, using digital and offline media. The TV ad was directed by the film-maker Harmony Korine, through MJZ, and the director of photography was Anthony Dod Mantle, who won ...

Private View: Robert Campbell and Arnell Vaughan

production and collaboration It will serve as a community-based extension of the Levi s brand s global creative platform, Go Forth , which pays homage to the pioneering spirit of the brand and acts as a rally ... to build a new and better future " Wow. If you re playing "global bollocks bingo", that s a full house ...

Wonga.com 'wongies' by Albion

Albion London is launching its first advertising campaign for Wonga.com since winning the brand

Private View: Jon Williams and Paul Rees

it for 7.50, sell your version for 1 a go from your own web page. It's a brand new business model in a ... down La Croisette. I was getting quite drawn into Plan B showing me how he builds a tune in glorious surround sound. Then the HP product brand bit punched me in the face. So dissonant with the rest ...

Private View: Darren Bailes and John O'Hagan

. What happened to this brand? Wall's, on the other hand, is brilliant. I'll explain what happens ... to commercials, there are few brands with as much legendary work. But this Guinness iAd promotion is just flat ...

Private View: Gerry Moira and Tomas Leach

existing brand values rather than shaking things up. This spot features some clever Hefneresque batchelor ... what I thought to be a challenger brand. But it's lovely, in a John Lewisy sort of way. Even more ...

ING Direct 'fables' by BMB

ING Direct, the insurance and mortgage brand, takes inspiration from a children’s book of fables

Private View: Dave Dye and Ben Mooge

Creative Dave Dye Founding partner, DHM A tough week for brands trying to get ... change the perception of Matalan being a bit of a low-rent brand. Two different RAC campaigns here. I ... graffiti fellow chases a naughty graffiti fellow around the sides of large buildings. As this happens, a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.