Ex-FHM editor Needham leads football betting mag launch
25 Apr 2012 | by Staff
and William Hill with lifestyle brands also expected to appear in the first issue, which is due to have a ...
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Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
The car brand replaces Saxo Bank, which sponsored the first two years of the awards. Paul Marshal, general manager of marketing and strategy at Lexus called it, "an excellent opportunity for Lexus ... business. "Previous winners illustrate the calibre of the awards and Lexus is a very strong brand ...
Hiscox becomes first UK brand to use AdCastPlus platform
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus...in the UK." The Internet Advertising Bureau (IAB) s latest report, "Building brands online", found ... print advertising, outdoor, digital and TV sponsorship. "The engaging format will promote our brand ... the level of message association and the highest levels of brand awareness. ...
Multitrip.com in tie-up with Real Radio
10 Apr 2012 | by Nick Batten
Insurance brand Multitrip.com has secured a tie-up with Real Radio as part of radio and outdoor...The brand, which is owned by Blue Insurances, yesterday started a four-month airtime deal with the GMG Radio-owned radio brand. It is sponsoring Real Radio North West s Cash Calls, where listeners ... .com as its preferred holiday insurance provider. The brand will then cover the travelling winners ...
CNBC EMEA sales boss Paul Maraviglia steps down
13 Feb 2012 | by Mark Banham
and commercial success across the sales organisation. "The role, which will be based in London, will build ...
MediaCom Edinburgh wins £15m Quality Solicitors account
23 Jan 2012 | by Nick Batten
They will co-ordinate a campaign for the legal firm that will hit television screens in March, with creative by Team Saatchi. Quality Solicitors is a national legal brand to which a number of legal firms ... will ensure we create widespread awareness of the Quality Solicitors brand among individuals and businesses ...
Lloyds Bank analysts on why media remains significant to economy
19 Jan 2012 | by Chris Loring and Keith McLagan
with businesses far more conscious of their cash flow, whilst building business models more around contracted ...
Facebook cost per click drops in UK
16 Jan 2012 | by Daniel Farey-Jones
campaigns that direct clicks within Facebook rather than away from Facebook, such as to a brand s own site. Savings reached 45%, providing a strong incentive for companies to build their presence within Facebook ...
888.com rolls out Big Brother Bingo
13 Jan 2012 | by Maisie McCabe
to offer the 'Big Brother' brand to our online bingo fans is a perfect match. We are building an offering ...
Channel 5 chases more Celebrity Big Brother success
05 Jan 2012 | by Maisie McCabe
great example of a brand connecting with our audience in a clever and innovative way, and we ... 's 'Celebrity Big Brother' and 'Big Brother' were sponsored by skincare brand Freederm and Channel 5 signed a range of other deals with brands such as Domino's Pizza and Paramount Pictures. Follow Maisie ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
