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Ptarmigan, an independent financial agency, won the business after a two-way shoot-out against agency The Gate. The creative review is understood to be ongoing. Friends Provident started a brand, media and ad review in mid-2007, but put it on hold while the company worked on an 8.4bn merger ...
Profero beat incumbents Isobar and search agency Spannerworks to win the business, which also includes an affiliate marketing and branded content brief. HBOS runs its international division through Bank of Scotland International a legacy of the merger of Halifax and Bank of Scotland in 2001 ...
Midshires brands. Media Week has learned that the company plans to house all three units digital marketing ... products to existing customers. HBOS advertises a number of its brands online and above the line ...
by Media Week. BGL Group s brands include comparethemarket.com, Budget Insurance, Dial Direct, motorbike insurance specialist Bennetts and carbon neutral car insurance brand ibuyeco. Earlier this year ...
Until Sunday (28 October), First Direct customers who hail one of 30 First Direct-branded cabs can travel anywhere in Zones 1 and 2 with no charge. The offer marks the end of a campaign for First Direct ... , not forgetting our unique relationship with our very own brand ambassadors - the cabbies. ...
by the third quarter of this year and will combine both direct response and brand-building activity. Other ... is an advantage. Gillespie said that whereas Moneysupermarket.com has tended to run brand-oriented campaigns, Beatthatquote.com was looking more to gain brand response, in addition to raising general awareness ...
The campaign will run across the online film and TV service for one month. The creative was produced by Publicis. The deal is part of the global brand campaign for Zurich to promote its Because change happenz proposition. It has already been featured on TV, online, national press, and specialist ...
brand advertising. Andrew Burgess, managing director of Equi=Media, said the agency had picked up ...
UK declined to comment. If you have an opinion on this or any other issue raised on Brand ...
for insurance brands Privilege, Churchill and Direct Line into Media.com, moving the £25m account out of WPP...insurance brands. The business has moved without a pitch process, and marks the first time Media.Com has ... 's purely about the tidying up of the business and it makes sense for all the RBS brands." He added: "Outrider is historically a search brand and we are in the process of energising it as that." Outrider ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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