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MasterCard has appointed Frank PR to exploit the brand's UEFA Champions League sponsorship....MasterCard has appointed Frank PR to exploit the brand s UEFA Champions League sponsorship. The pan-European brief will see Frank support MasterCard initiatives around the tournament, thought ... the brief, while MasterCard could not be reached for comment. In March, the brand called in Kaper ...
. Brands are all about consistency, but underneath that, there is evolution. It makes me feel settled about ...
Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy...McAnena departed Bupa last month after a three-year tenure, which included overseeing the relaunch of the brand under the strapline Helping you find healthy . It is not yet known whether Bupa will seek a ... in developing the brand s healthcare partner strategy. ...
swaps may have been mis-sold by banks including Barclays. PR and digital marketing agencies Brand ...
The big banking brands need to be careful they don't stagnate as competitors enter the field...expect brands in the sector to be well-defined and diverse. But in truth the opposite is true: over ... the results of our second Brand Desire survey, which explored the brands that 22,000 people across the world most desire... and why. The survey involved 555 brands across many different industries, including ...
The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...
role of brand director for Europe....out potential new categories and regions for the Virgin brand to enter. Under Rowden, Virgin Group s brand team has undergone a restructure, creating brand director roles in regions including Australia and South Africa. The business is currently looking for a brand director for the US. Tipple joined Yahoo ...
profile and appoint an agency to build the brand. The appointed shop will be responsible for handling ... Creativebrief is handling the process with iSmart's marketing director, Paul Fakley. Carat was recently appointed to the brand's 9 million media account. There is no formal pitch. Instead, iSmart ...
has worked at reviving the brand. RJW has recently said it will expand Claims Direct s services ...
the group head of brand comms and will now lead the development of a new global comms planning 'grid ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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