MasterCard extends Champions League sponsorship
13 Feb 2012 | by Alex Brownsell
MasterCard online store. The brand said it would look to offer "bigger and better" experiences for fans ...
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organisation. "The role, which will be based in London, will build stronger relationships with multi ...
MasterCard online store. The brand said it would look to offer "bigger and better" experiences for fans ...
Social brand tracker RBS' high reach score was the result of the backlash following a ... . Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective popularity. The score is derived by averaging the noise around a brand ( reach ) with its popularity ...
Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising...of executive editor digital. ( Media Week ) MEC has hired former Media Brands mobile strategist Jide Sobo ...
and Green Flag brands, is set to rebrand as Direct Line Insurance Group....promoted Direct Line marketer Kerry Chilvers to the position of director of brand, customer and proposition across its brand portfolio. The company was unable to provide a comment. ...
Watson Phillips Norman and the digital shop Pancentric, is looking to move towards investing in brand campaigns. DDB will be responsible for developing the Petplan brand to both the consumer and specialist ... reach the next stage of the brand's development." Nick Fox, the chief client officer at DDB, added ...
Wheldon, who left his role as global brand director at Vodafone in April 2010 , has been hired as head of brand, reputation and citizenship across Barclays Group. It is understood he will be tasked with enhancing the bank's reputation and managing its range of CSR activities. Although Barclays has not been ...
brand strategy to Ernst Young across different territories. A spokeswoman for the accountancy ...
on building long-term engagement....Speaking at the Social Brands conference in London today (8 February), Debbie Weinstein, Senior Director, Social Media Innovation, at Unilever, revealed that the FMCG giant has shifted away from using ... engagement brands need to better focus on driving sales. She said: "The interplay between reach ...
Spread betting firm City Index is hoping to raise awareness and drive growth of its various offerings with a series of integrated marketing campaigns.