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CNBC EMEA sales boss Paul Maraviglia steps down

organisation. "The role, which will be based in London, will build stronger relationships with multi ...

MasterCard extends Champions League sponsorship

MasterCard online store. The brand said it would look to offer "bigger and better" experiences for fans ...

Brand barometer: Social media performance of RBS

Social brand tracker RBS' high reach score was the result of the backlash following a ... . Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective popularity. The score is derived by averaging the noise around a brand ( reach ) with its popularity ...

Trading Places: this week's people moves

Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising...of executive editor digital. ( Media Week ) MEC has hired former Media Brands mobile strategist Jide Sobo ...

RBS Insurance division to rebrand as Direct Line Group

and Green Flag brands, is set to rebrand as Direct Line Insurance Group....promoted Direct Line marketer Kerry Chilvers to the position of director of brand, customer and proposition across its brand portfolio. The company was unable to provide a comment. ...

DDB lands Petplan account after pitch

Watson Phillips Norman and the digital shop Pancentric, is looking to move towards investing in brand campaigns. DDB will be responsible for developing the Petplan brand to both the consumer and specialist ... reach the next stage of the brand's development." Nick Fox, the chief client officer at DDB, added ...

Barclays hires former Vodafone marketing chief Wheldon to brand role

Wheldon, who left his role as global brand director at Vodafone in April 2010 , has been hired as head of brand, reputation and citizenship across Barclays Group. It is understood he will be tasked with enhancing the bank's reputation and managing its range of CSR activities. Although Barclays has not been ...

Ernst & Young kicks off global media review

brand strategy to Ernst Young across different territories. A spokeswoman for the accountancy ...

Social brands: Unilever shifts focus from social media to word of mouth

on building long-term engagement....Speaking at the Social Brands conference in London today (8 February), Debbie Weinstein, Senior Director, Social Media Innovation, at Unilever, revealed that the FMCG giant has shifted away from using ... engagement brands need to better focus on driving sales. She said: "The interplay between reach ...

City Index to boost brand with integrated push

Spread betting firm City Index is hoping to raise awareness and drive growth of its various offerings with a series of integrated marketing campaigns.

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