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Brands that ask themselves 'why' they are in business rather than 'what' they are in business...All brands exist to make more money for their owners; the businesses that own stronger brands outperform the market. They grow faster because a well managed brand has a positive impact across all the major value drivers of the company. Marketing has long been the fuel powering successful brands ...
Yelp, the online city guide, has brought in Brands2Life as it attempts to make an impact in the UK...The brand, which lets people know of a range of services and shops nearest to them and is widely used in app form on mobile phones, has given the Brands2Life a three-month project brief. Consumer ... of the brand. The agency team is being led by director Alex Williams and will report to Yelp s European PR ...
the coming year. It will also be supporting the project with sales and brand consultancy. Coffin on Cake PR director Dean Bennett said: The Hush Puppies brand has an incredibly unique history dating back to 1958 ... authentically communicate our brand and products on trade, consumer and public facing levels. Coffin on Cake ...
From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine...conveying aspirational desires. Brands in sectors from chocolates to restaurants to travel are gearing up ... Healthcare launches condom brand Skyn (see box). Ann Summers and Coco de Mer, purveyors of all things sex ... challenge for these brands' marketers. Sensitive to responsibilities " This is a rich, emotional ...
to bring together a range of industry players from across Europe, including UK brands Living Social ... in 2010, said: This is a brand new event for a fast-moving industry. Daily deals have exploded over ...
disclosed to users. 4 Develop and implement a compliance strategy Brands should first consider whether ...
The company, which owns brands including AEG and Zanussi, has issued an RFI to agencies. The winning shop will create brand advertising and product launch campaigns for this year and 2013 ... and creative material for the brand's strategic initiatives in Europe across its domestic appliances and floor ...
Le Creuset, the French cookware brand, has appointed Krow to handle its pan-European advertising.... We're confident it will deliver a strong idea that will reinforce our vision for the brand." ...
The International Olympic Committee's draconian policy toward corporate branding in Olympic venues..., there will be no corporate branding. In the specially commissioned complex at Stratford, this has been straightforward ... , which include Wembley, Lord's, Old Trafford and Brands Hatch. So specialists have been contracted to audit these venues and identify where brand marks are now, in preparation for their removal later ...
Raisio, which took on the Honey Monster brand behind Sugar Puffs early last year, is holding a ... with an element of trade press. Included in the brief will be increasing the brand s online presence, as well as involvement with live events and charity links. Sheena Darji, brand manager at Honey Monster, said: We re ...
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