30 Apr 2012
| by Maisie McCabe
for Unilever s Axe/Lynx brand earlier this year and the shop responsible for the Lynx Effect work ...
21 Mar 2012
| by Sara Kimberley
Kimberly-Clark-owned nappy brand, Huggies, is launching its biggest advertising campaign in more...own Twitter handle, @AlfieTheBaby.
Louise Weatherstone, brand manager at Huggies, said: "Alfie ...
brand insights."
...
01 Feb 2012
| by Ben Hall
Video report: Best-selling tablets don't always come from Apple - toy brand Leapfrog's LeapPad
19 Jan 2012
Euro RSCG London has created a social media and TV campaign for Reckitt Benckiser's Durex brand.
12 Dec 2011
| by Sara Kimberley
Hornby, the model railway brand, is making a play for Christmas with its first TV ad in three years
02 Dec 2011
| by Staff
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards...Accolades were awarded to brands and agencies including Flourish Creative, Neon ...
are placed, subscribe here .
A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands.
The event ...
21 Nov 2011
The work uses footage of real people enjoying the brand s Indoor Skydiving, Spa Day and Rally Driving experiences.
The 30 second spots will run across a number of UK digital and satellite and television stations with media planning and buying handled by MNC. ...
21 Nov 2011
The film will be available on their Facebook, YouTube and Vevo accounts.This is Cartier s biggest online engagement, marking the first time the iconic luxury brand has used social media to reach consumers.
Painted Love is inspried by the myth of Pygmalion and Galatea, which charts an encounter ...
03 Nov 2011
| by John Reynolds
Oliver Rudgard, marketing director of Tyrrells, is relishing making the most of the brand...minnow compared with Walkers and the brand that first created the market for posh crisps in the US, Kettle Chips. Walkers' sales of 607m loom large over other brands, with Kettle Chips coming in at 84.1m ...
to Nielsen.
Rudgard hopes to change that, with help from brand extensions, including vegetable crisps ...
21 Oct 2011
| by Sara Kimberley
A 30-second TV spot by Brave launches today with the strapline, "See it like never before", to promote the brand's Smart Viera televisions.
'Inception' actor Tom Hardy features as the voice of the Viera TV, which includes a gymnast performing on top of a slimline Panasonic.
Berisford Cheetham ...