18 Mar 2011
| by Sarah Johnson
Brands from British Airways to TK Maxx have supported this year's Red Nose Day push for Comic...Established 25 years ago, Comic Relief strives to create a just world free from poverty by driving positive change through the power of entertainment. Now a regular fixture on the BBC, brands and celebrities have once again been activitely supporting this year's fundraising activity.
All news coverage ...
21 Oct 2010
| by Staff
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing...The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV
VOTE FOR YOUR FAVOURITE BRAND AT www.annualdinner2010.com/vote
APPLE
A relentless focus ...
of Premiership rugby, Aviva recently embarked on its first global brand campaign. The initiative offers customers ...
23 Aug 2010
| by Sarah Johnson
loans for customers
Trade Point , a trade group that offers reduced-price building products ...
16 Aug 2010
| by Sarah Johnson
of its product, advertising its new smaller Mars bars in the Daily Mail. The brand is targeting readers ...
13 Aug 2010
| by Sarah Johnson
Tesco Mobile takes out full page ads across the press while Carphone Warehouse advertises deals on free music with a Samsung handset.
Brands are hoping more news of potential airport strikes will not deter late holiday makers. M S reminds customers they can still take advantage ...
11 Aug 2010
| by Sarah Johnson
in March, focuses on the bakery brand's mass expansion since its first shop opened in 1951 and states ...
09 Aug 2010
| by Sarah Johnson
on ads.
Last but not least, Cheryl Cole is proving a strong force for brands despite her battle ...
s Elnett hairspray has enjoyed an uplift in sales since the singer became the face of the brand. ...
06 Aug 2010
| by Sarah Johnson
carrying ads from supermarkets and car manufacturers repeating long-running brand messages....is one of the few brands launching a new press campaign. It advertises its beer as a slow drink to be enjoyed over time in several newspapers.
Blockbuster pushes out a confused brand message ...
05 Aug 2010
| by Sarah Johnson
Change4Life runs an eight-page pullout in the Daily Mirror targeting families while children are at home during the summer break.
04 Aug 2010
| by Sarah Johnson
Camelot, the group behind the Lottery, opts for the press ads after recently calling for more accountability in the outdoor sector.
Meanwhile The Daily Mail questions fashion brand Material Girl , which is backed by Madonna and her daughter Lourdes. The brand's promotional images aimed at teens are deemed too ...