11 May 2012
| by Matt Chapman
The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure...and brand - essentially, all aspects of retailing,' he explains.
Despite the financial pressures ...
.3% containing no substitute items - has proved compelling to many non-food brands, which have asked the retailer ...
's higher-margin, non-food offering.
- Maintaining brand image while boosting commercial opportunities ...
10 May 2012
| by Rachel Barnes
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...of a sudden, everything is about Facebook.
TV is the tried-and-tested way to build a brand. Can ...
is that these big promotions and deep cuts are not building brands and consumer loyalty. In many cases ...
in the quarters, as you're managing the City's expectation on a quarterly basis. However, it takes time to build ...
01 May 2012
| by Kim Benjamin
) Blue Rubicon
New brand
Be clear on cancer (COI-Department of Health) M C Saatchi
i ...
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
02 Apr 2012
| by Matthew Chapman
The Duracell Bunny, the battery brand's silent brand mascot, will be given a voice for the first...Procter Gamble-owned Duracell will give its brand mascot a voice to host question and answer sessions on Facebook along with sharing tips and prize giveaways.
Since making his silent TV debut ...
's imagination to give him a personality. "It's a big step for Duracell as a brand and not something which ...
28 Mar 2012
| by Noelle McElhatton
Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from...". And I love the brand building they do. They didn t do TV commercials for a long time, they did extreme ...
brands are in Olympics sponsorship for altruistic reasons. P G is not in it for altruistic reasons, is it ...
affecting brands today: calculating the ROI on social media?
A: Yes! P G has been doing Market Mix ...
23 Mar 2012
| by Rachel Barnes
the brand's improved performance, writes Rachel Barnes....the top line'.
'This is really why I came in; building strong brands should be at the heart of where ...
to scented candles, it has been applied by FMCG brands to describe the inexpensive treats that people want ...
, this recessionary effect did not create an instant win for the brand. The performance of its European arm dragged ...
22 Mar 2012
| by Rachel Barnes
brands and companies; that inspire passionate followers and even create movements....Marc Pritchard, global marketing and brand building officer, P G:
I want to talk about how we ...
discussions these days by acknowledging that the world of brand building is undergoing the most significant ...
recession created an inflection point that requires brand building innovation to survive and even thrive ...
21 Mar 2012
| by Sara Kimberley
Kimberly-Clark-owned nappy brand, Huggies, is launching its biggest advertising campaign in more...own Twitter handle, @AlfieTheBaby.
Louise Weatherstone, brand manager at Huggies, said: "Alfie ...
brand insights."
...
20 Mar 2012
| by Sarah Shearman
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...search in-store.
FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ...
in mobile marketing, for the first time.
Finance brands dropped their investment in mobile advertising by 81% in 2011, accounting for 10.3% of the total spend. The previous year, finance brands boosted ...
14 Mar 2012
Facebook has called on brands to reorganise their marketing around social media....NO - Mobbie Nazir Head of digital strategy, JWT
There is no 'one size fits all' model. Brands ...
to interact with your brand, if they have a good reason to. As an entertainment brand, we have the advantage ...
.
Facebook's targeted ads are a great way to reach new audiences and create brand awareness, but need ...
to remove filters
