Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its
Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...
for the 2012 and 2013 Formula 1 season by branding its Edifice watches with the Red Bull logo and colours. ...
compared with the same period a year earlier. Hamleys' concession store, which usually only sells own-brand ... Mouse, building a huge Lego Christmas tree at St Pancras International may have sounded like a ... mileage, they could have attempted a world record for the biggest build and/or auctioned the tree ...
18 Feet & Rising has landed the £3 million advertising account for the AkzoNobel woodcare brand...The agency won the business after a pitch against DHM, The Brooklyn Brothers and The Corner in a process that was handled by Rad Consulting. 18 Feet Rising, which takes a place on the AkzoNobel roster, will now be responsible for creating a campaign to reinvigorate the brand as it looks to take ...
and UK comms for its Pampers brand into one agency as part of its drive to improve efficiency....uses the agency for the disposable nappy brand's EMEA activities. The news follows last month's revelation that P G had moved global PR duties for its Vicks brand to MSLGroup, which previously handled only ... brand PR manager Catherine McMahon confirmed the account shift but declined to comment on further ...
. Working in partnership with them will help us deliver on our strategic plan and build further ... Amanda Meyrick added: iLuv is a well known brand in the US but currently has low awareness in the UK. We ... , and increase awareness of the brand. ...
was integral to the growth of Nicky Clarke electrical products. PHA demonstrated a passion for the brand ... , and the Nicky Clarke brand in general. The range includes the Mayfair Collection, Frizz Control and DesiRED ...
strategy for the watch brand to build awareness and engagement among a younger audience. Genevi ve Robillard, international marketing manager, Timex said: Brand at MHP has clearly understood the work we ... Brand at MHP, MHP Communications' consumer division, has won the UK-wide brief as the watch ...
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... is that these big promotions and deep cuts are not building brands and consumer loyalty. In many cases ... in the quarters, as you're managing the City's expectation on a quarterly basis. However, it takes time to build ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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