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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Unilever campaign celebrates feet, the 'unsung heroes'

30 Apr 2012 | by Maisie McCabe

for Unilever s Axe/Lynx brand earlier this year and the shop responsible for the Lynx Effect work ...

Huggies launches biggest ad campaign in four years

21 Mar 2012 | by Sara Kimberley

Kimberly-Clark-owned nappy brand, Huggies, is launching its biggest advertising campaign in more...own Twitter handle, @AlfieTheBaby. Louise Weatherstone, brand manager at Huggies, said: "Alfie ... brand insights." ...

Cartier creates epic ad to celebrate 165-year heritage

06 Mar 2012 | by Daniel Farey-Jones

Luxury jewellery and watch brand Cartier has released a three-minute-long ad, two years...'L'Odyss e de Cartier', which is being shown on French, UK and international TV, is part of a campaign created by Publicis Groupe agencies Marcel and Publicis 133 (a luxury brand specialist ... . The panther has been an emblem of the brand since the 1930s. Arthur Sadoun, managing director of Publicis ...

LG readies £11m investment to revive mobile proposition

06 Mar 2012 | by Matthew Chapman

The brand plans to run a 5m campaign that will push its new L-Series and LG Optimus 4X HD smartphones and a 6m campaign in April for its TVs. Of the company s mobile performance, Stephen Gater, consumer electronics marketing director, said: We have struggled in the past couple of years so 2012 is a ...

ASA bans 'Sofa King Low' slogan

29 Feb 2012 | by Ed Owen

Code." French Connection has used the brand name FCUK since 1997, but dropped its use ... to use FCUK. The brand had been censured at least six times by the ASA for featuring the slogan in ads ...

Durex 'how in-sync are you?' by Euro RSCG London

19 Jan 2012

Euro RSCG London has created a social media and TV campaign for Reckitt Benckiser's Durex brand.

The Annual 2011: Top 10 celebrity ads

16 Dec 2011 | by Staff

there first. The former Neighbours star puts in a cheeky performance to help launch the brand's Gold variant. ...

Hornby brings out first TV ad in three years

12 Dec 2011 | by Sara Kimberley

Hornby, the model railway brand, is making a play for Christmas with its first TV ad in three years

Private View: Kate Stanners and Phil Rumbol

09 Dec 2011

everything you want for Christmas. So vast is the range on offer that the brand finds it easier to show us ... that do shine brightly. It is a very brave brand that plays it safe this year. SUIT Phil Rumbol ... the interventions you make. The same is true of advertising. Some brands have inherently stronger propositions ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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