to remove filtersCasio hires Exposure for consumer drive
21 May 2012 | by Sara Luker
for the 2012 and 2013 Formula 1 season by branding its Edifice watches with the Red Bull logo and colours. ...
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Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its
18 Feet & Rising lands £3m Cuprinol business
17 May 2012 | by Anne Cassidy
18 Feet & Rising has landed the £3 million advertising account for the AkzoNobel woodcare brand...The agency won the business after a pitch against DHM, The Brooklyn Brothers and The Corner in a process that was handled by Rad Consulting. 18 Feet Rising, which takes a place on the AkzoNobel roster, will now be responsible for creating a campaign to reinvigorate the brand as it looks to take ...
Procter & Gamble consolidates Pampers European and UK comms
17 May 2012 | by Sara Luker
and UK comms for its Pampers brand into one agency as part of its drive to improve efficiency....uses the agency for the disposable nappy brand's EMEA activities. The news follows last month's revelation that P G had moved global PR duties for its Vicks brand to MSLGroup, which previously handled only ... brand PR manager Catherine McMahon confirmed the account shift but declined to comment on further ...
iLuv calls on Clarion Communications to spread word in UK
15 May 2012
. Working in partnership with them will help us deliver on our strategic plan and build further ... Amanda Meyrick added: iLuv is a well known brand in the US but currently has low awareness in the UK. We ... , and increase awareness of the brand. ...
PHA Media picked to promote Nicky Clarke hair styling range
14 May 2012 | by John Owens
was integral to the growth of Nicky Clarke electrical products. PHA demonstrated a passion for the brand ... , and the Nicky Clarke brand in general. The range includes the Mayfair Collection, Frizz Control and DesiRED ...
SodaStream appoints Luchford APM for global design brief
08 May 2012 | by John Owens
The first of such collaborations with designer Yves B har, named SodaStream Source, was recently launched during Milan Design Week. The agency's wider brief extends to profiling for SodaStream CEO Daniel Birnbaum. He is looking to transform the brand, which was first established in 1903. Kelly Luchford ...
Tesco media director Trevor Datson leaves to consider next steps
04 May 2012 | by Matt Cartmell
never knowingly undersold -style pledge to match the price of branded groceries of market-leading Tesco ...
German shower specialist Hansgrohe hands GolinHarris global brief
02 May 2012 | by Alec Mattinson
in GolinHarris to develop a global PR hub for the brand....compelling brand story globally and to help it build a strong international PR hub to deliver consistent ... to existing and new audiences alike. The brand has a history dating back 111 years and has won numerous ... generated sales of around 764m via its Axor, Hansgrohe, Pharo and Pontos brands. The firm s global ...
Lil-lets brings in Shine Communications for products drive
30 Apr 2012 | by John Owens
Lil-Lets, the female sanitary protection brand, has hired Shine Communications to support delivery...The agency has been appointed for an ongoing brief to deliver a brand campaign that will drive engagement for Lil-Let s extended product range among targeted media channels. Starting immediately ... are looking forward to delivering Lil-Lets a stand-out and innovative campaign. The Lil-Lets brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
