Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future
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Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
attention? Does it have a sustained build-up to that peak, indicative of an ad s ability to generate personal resonance, and encourage sharing? To help build on our existing learnings on biometrics we ... ? Taking Oxo first, we see that engagement builds well early in the ad, through the introduction ...
Sector Insight: DIY retailing
25 Apr 2012 | by Jane Bainbridge
customer insight, financial services, all advertising, instore brand marketing and PR and local community ... s trade brand has a strong reputation and benefited from investment in multichannel including catalogues ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
. The growth figures for 2011 include non spot spend on branded content and product placement. It compares ...
Sport: Yacht race sails into the mainstream
16 Feb 2012 | by John Owens
Oceans branded imagery and mentions throughout all coverage, and where possible, seeded strategic Velux ...
CSR: Golden Square gets green makeover
16 Feb 2012 | by John Owens
-campaign To build relationships with key stakeholders, getting a minimum of five local 'green' associations backing ...
An absence of leadership
14 Feb 2012 | by Onesixtyfourth
Brands can take a leading role in helping shape society, according to new insight from...confirmed it. With faith in government very low, people are looking to brands to inspire progress ... for inspiring, human brand leaders, not demigods The concept of brand leadership is intangible and elusive ... surrogates for influence and vision. Many of the brands named as leaders by Millennials and Baby Boomers ...
Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
Brands that ask themselves 'why' they are in business rather than 'what' they are in business...All brands exist to make more money for their owners; the businesses that own stronger brands outperform the market. They grow faster because a well managed brand has a positive impact across all the major value drivers of the company. Marketing has long been the fuel powering successful brands ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
, that is not always a bad thing. We're really pleased our ads build on what has made the Halifax brand great ... jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey of the campaigns that annoy the public, in which the three most irritating ads of 2011 were for online brands ...
Think BR: Customer loyalty in 2011
25 Nov 2011 | by Simon Atkinson
s relationships with the UK s best known brands are evolving, giving us a feel for what they like and what ... reference point. Banks/building societies lead the way, with 66% of the general public saying ... feel loyal to one or more brand or organisation operating in these sectors. They are therefore ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
