23 May 2012
weren't a brand manager?
Pilot.
What advice would you give someone starting their marketing ...
?
It is like running your own business; making all the business decisions for the UK. The Welch's brand has ...
.
If you were a brand, what would you be and why?
Virgin. It is a charismatic brand that touches people ...
22 May 2012
| by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ...
global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
in fifth with a value of $76.7bn.
Vodafone, the most valuable UK brand, held on to 12th place despite a ...
18 May 2012
| by Hannah Crown
compared with the same period a year earlier.
Hamleys' concession store, which usually only sells own-brand ...
'Nex and Meccano, is very competitive, so for Lego's brand awareness this campaign was spot on. ...
16 May 2012
| by Helen Edwards, PPA Business columnist of the year
Marketers must get hands-on with their brands, so that they experience them in the same way...One of the most profound differences between the act of consuming a brand and the task ...
department of a big global brand, weaving past people intently focused on screens, and realise that, were ...
if it is all that we do. Marketers must get hands-on, not only to stay sane, but also to experience the brand ...
16 May 2012
attracted you to your current job?
OnePiece is a dynamic brand that I knew would suit me down ...
fluently.
If you were a brand, what would you be and why?
Alexander McQueen - chic edgy ...
09 May 2012
Brand manager, FrieslandCampina (Yazoo)...be if you weren't a brand manager?
A photographer for National Geographic, or I'd work in consumer research.
What advice would you give someone starting their marketing career?
Work for a brand you ...
the right thing for the brand.
What attracted you to your job?
I love how Yazoo's quirky personality ...
02 May 2012
Brand manager, Kimberly-Clark...be if you weren't a brand manager?
A musical theatre performer in the West End.
What attracted you to your current job?
Andrex is a true British heritage brand at the top of its game. Forward ...
?
Developing the groundbreaking strategy to relaunch my previous brand - one steeped in edgy heritage.
What ...
27 Apr 2012
| by John Owens
Shampoo brand Vosene has called in Focus PR for a consumer brief as it looks to revamp its image...manager Helen Maddin, added: It s a big move for the brand and their biggest innovation in 15 years, so ...
and this is about diversification of what is heritage brand and taking it forward, giving it a more modern look ...
18 Apr 2012
Describe yourself in three words.
Dynamic, commercial, commercial.
What would you be if you weren't a brand manager?
Professional tennis player. Ranked at least in the top one would ...
job?
The opportunities for the brand. Being part of a team that can make a difference is exciting ...
30 Mar 2012
| by John Owens
Tetley has appointed Emanate as it seeks to differentiate the brand over the coming year....was run by Tetley brand manager Paulina G rska, and Tetley marketing manager Amy Holdsworth.
Talking ...
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