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Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its
18 Feet & Rising has landed the £3 million advertising account for the AkzoNobel woodcare brand...The agency won the business after a pitch against DHM, The Brooklyn Brothers and The Corner in a process that was handled by Rad Consulting. 18 Feet Rising, which takes a place on the AkzoNobel roster, will now be responsible for creating a campaign to reinvigorate the brand as it looks to take ...
." Mars brands include M Ms, Skittles, Pedigree, Whiskas, Uncle Ben's and Wrigley. Philip Thomas, Cannes Lions CEO, said: "Mars' creative and skilful approach to the brand communication of its diverse ... , Film Craft, Branded Entertainment and Content, and Titanium and Integrated Lions on Saturday 23 June ...
for Unilever s Axe/Lynx brand earlier this year and the shop responsible for the Lynx Effect work ...
Consumer electronics brand Samsung has awarded BETC London a brief to produce a global digital
communications agency Table 19. The Engine-owned shop will be charged with growing the brand's awareness and building its customer base. It will work on Safestore's next campaign, which is expected to break during ... and creative flair of WCRS really stood out. This is an important time for the Safestore brand and, in WCRS, we ...
FitFlop, the footwear brand, has appointed Walker Media, the M&C Saatchi-owned media agency, to its..., it is understood that the brand is planning to spend 1.2m on media over the next year. FitFlop's previous media agency was Total Media. The brand's media spend is generally split between press and outdoor and its ... to emphasise the brand's emphasis on "comfort and enablement". Nicki Hare, vice-chairman at Walker Media, said ...
Kimberly-Clark-owned nappy brand, Huggies, is launching its biggest advertising campaign in more...own Twitter handle, @AlfieTheBaby. Louise Weatherstone, brand manager at Huggies, said: "Alfie ... brand insights." ...
. The growth figures for 2011 include non spot spend on branded content and product placement. It compares ...
Luxury jewellery and watch brand Cartier has released a three-minute-long ad, two years...'L'Odyss e de Cartier', which is being shown on French, UK and international TV, is part of a campaign created by Publicis Groupe agencies Marcel and Publicis 133 (a luxury brand specialist ... . The panther has been an emblem of the brand since the 1930s. Arthur Sadoun, managing director of Publicis ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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