INTERNATIONAL: IBM selects Text 100 for Australasia
14 Dec 2001 | by MARK JOHNSON
agency in Asia, reflecting a need to build 'economies of scale', according to a source. 'We ...
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INTERNATIONAL: GDB to help teach Hispanic markets Microsoft benefit
01 Feb 2002 | by ROBIN LONDNER
FLORIDA: Microsoft is planning a communications drive to tap into the burgeoning Hispanic small-business market, hiring PR firm GDB & Partners to help. The software giant is launching a series of educational and networking events, entitled Build Your Business, to be held in Miami, Los Angeles, Houston ...
OneMonday tech start-up PR firm Evus shuts down
07 Dec 2001
decided to concentrate their ongoing strategy on the group's four main brands: Text 100, August ...
CAMPAIGNS: Product Launch - Xbox console makes glitzy debut in NYC
30 Nov 2001 | by TARA STEVENS
games console ever. Objectives To 'take gaming into the future' and outsell brand leaders ...
ANALYSIS: Microsoft reveals PR strategy for XP. As software giant Microsoft gears up for its biggest product launch in years, marketing director Oliver Roll outlines the company's PR strategy to Chris Scott
26 Oct 2001 | by CHRIS SCOTT
been mirrored by the repositioning of the Microsoft brand. This is something UK marketing ... . The determination of the firm to explore new markets is evident, although a high level of brand flexibility ... . Roll warns against retreating from brand promotion in the current climate: 'In a slowdown, there's a ...
INTERNATIONAL: Chase's Finn is named V-P of worldwide PR at Oracle
26 Oct 2001 | by JULIA HOOD
that we share the same brand of aggressive PR thinking,' Finn said. Finn was previously senior ...
INTERNATIONAL: Lucent Technologies stages corp PR pitch
19 Oct 2001 | by MARK JOHNSON
and 'strategic and brand help'. There are six staff handling regional communications for Lucent in Hong ...
August.One beats rivals to Dell's UK account
05 Oct 2001 | by ED SHELTON
. The agency has described the central challenge as one of brand building and 'segmented customer ...
GLOBAL ROUND-UP: Howorth Communications wins account
31 Aug 2001
SYDNEY: Technology agency Howorth Communications has won a six-figure fee account with French interactive games company Vivendi Universal Interactive Publishing to promote its PC games and the corporate brand in Australia. ...
GLOBAL ROUND-UP: Howorth Communications wins account
31 Aug 2001
SYDNEY: Technology agency Howorth Communications has won a six-figure fee account with French interactive games company Vivendi Universal Interactive Publishing to promote its PC games and the corporate brand in Australia. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
