10 Feb 2012
| by Ben Hall
that the brand is set to increase its UK annual marketing budget by 15% year-on-year, with an added focus ...
10 Feb 2012
| by Alex Brownsell
The head of UK marketing for Audi is aiming to protect the brand's premium positioning while...Just a few miles from Audi's eye-catching flagship brand centre in West London, where Marketing ...
performance, becoming the fifth-biggest-selling brand in the country, with a market share of almost 6 ...
to the Society of Motor Manufacturers and Traders, the brand sold a staggering 14% more new cars in the UK ...
10 Feb 2012
| by Ben Hall
,000 shares.
Old Spice builds on its sucess with the latest instalment in its 'Power' campaign, in sixth ...
09 Feb 2012
The ad has a similar style and tone as the brand's US work, but also incoporates British street scenes and iconography. ...
08 Feb 2012
| by Sarah Shearman
The car marque is in discussion with a number of digital agencies to build a centralised web platform, which will integrate its customer site with databases including logistics, stock management and ordering.
It is understood that the project is being led by Jon Gibson, Honda's European digital ...
07 Feb 2012
| by Staff
to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwear...So far, so good but it s not often we see Her Majesty tweeting about this brand or the other, or being photographed wearing the latest Louboutin slingbacks.
Luckily the Queen has her own brand barometer, aka the Royal Warrant, granted to people, companies or brands who have regularly supplied goods ...
06 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever...The sponsorship uses the Rexona global brand identity as the Sure brand name is only used in the UK.
The Rexona and Clear brand logos will appear on the Lotus F1 Team's overalls and cars.
A ...
by sports marketing activation agency JMI.
Francois Renard, global brand vice-president for Clear, said ...
06 Feb 2012
The ad is also on the brand's YouTube channel and viewers are encouraged to interact with the campaign through Facebook or Twitter. ...
06 Feb 2012
| by Georgina Brazier
branding, the ad aims to lead the viewer into believing it is a trailer for a new horror film. At the end ...
03 Feb 2012
| by Alex Brownsell
Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a...do", to focus on the brand's "grittier, urban, no-nonsense" reputation.
It follows a decision ...
, and is joined by the rest of the rest of the Chrysler range.
Nigel Land, brand director at Jeep Chrysler, said: "These are exciting times for Chrysler, which has seen great success for the brand in the States ...
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