for more "relevant and innovative" ways to build the brand through digital channels....revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...
The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...
The app firm has hired Surname Surname, the consumer brand agency offshoot of Blue Rubicon, to handle its consumer PR. Hailo was founded by three London black cab drivers and is backed by Accel ... competition from brands such as www.kabbee.com, Get Taxi and Ubi, which are all looking to make inroads ...
McCann London was responsible for the AA s most recent campaigns, including those that feature John Cleese and promote the brand s home emergency services. The "faulty shower" spot, which sees ... company of Saga Group, the travel and finance brand that focuses on the over-50s. In January, VCCP ...
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
is looking for a global PR agency to handle the brand s corporate reputation around the world. Hertz ...
Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception...European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ... source, VW has struggled to make a virtue of the brand s Spanish origins in key markets such as the UK ...
The agency landed the business after a pitch process and will work on relaunching Honda's web presence in 22 countries, including the UK. Honda is looking to create a more engaging online experience and has brought in LBi on a 12-month contract to build a web presence that will allow consumers ...
brand, not a corporate one. Berry admitted that the brand had a very corporate feel online ...
launched. VCCP will also be responsible for developing a global brand position for McLaren Automotive ... and marketing director at McLaren Automotive, said: "As our business operations mature, so must our brand. I am ... , the executive creative director at VCCP, added: "McLaren Automotive is already one of the most innovative brands ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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