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VW 'see film differently idents 2012' by DDB UK

The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly in the social web. With more than 3,000 shares, an ad for American snacks brand Pop Chips, in which Hollywood ...

Toyota brings 'Always a Better Way' global positioning to UK

Toyoda outlined the global vision a year ago, when the brand vowed to develop the "safest and most responsible" vehicles on the market. A UK spokeswoman confirmed that the strapline, unveiled by Toyota Motor Corporation president Akio Toyoda last year, will be adopted in all local advertising over ...

Jaguar to air Homeland-themed ad

Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part of its 'Alive' global brand positioning , in the first ad break of 'Homeland' on Sunday. Following ... at its heart, and has provided a fantastic platform from which to launch the new Jaguar brand proposition ...

Unilever tops 2012 Marketing Society Awards nominations

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Audi presents brand manifesto in global campaign

Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its...in cinemas. It follows the launch of a new UK campaign for the brand's A5 model , which harks back to the early days of the brand in the 1920s, depicting Audi as a "design pioneer". Audi UK marketing ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception...European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ... source, VW has struggled to make a virtue of the brand s Spanish origins in key markets such as the UK ...

Autoglass launches TV campaign pushing online booking

Created by Tellyville, the ad stars the brand's call centre staff and Autoglass technician Chris Moulders, who also does the voiceover. It begins with Moulders having a family breakfast with his daughter, who shows her father how to arrange an appointment on a tablet device via the Autoglass online ...

Campaign Viral Chart: April Fools' hat-trick from Google doesn't stop toddler dancing

the only April Fool's Day activity from brands this year to make the chart. ' The road we've travelled ...

CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys

the fierce Aussie sun? Who knows. As for the popularity of Asian brands, the official stats confirmed my ... . This brand is a natural partner for the city s French Film Festival, promoted on banners dressing Sydney ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.