21 May 2012
The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...
11 May 2012
| by Ben Hall
72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly in the social web.
With more than 3,000 shares, an ad for American snacks brand Pop Chips, in which Hollywood ...
09 May 2012
| by Alex Brownsell
Toyoda outlined the global vision a year ago, when the brand vowed to develop the "safest and most responsible" vehicles on the market.
A UK spokeswoman confirmed that the strapline, unveiled by Toyota Motor Corporation president Akio Toyoda last year, will be adopted in all local advertising over ...
03 May 2012
| by Maisie McCabe
Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part of its 'Alive' global brand positioning , in the first ad break of 'Homeland' on Sunday.
Following ...
at its heart, and has provided a fantastic platform from which to launch the new Jaguar brand proposition ...
01 May 2012
| by Kim Benjamin
) Blue Rubicon
New brand
Be clear on cancer (COI-Department of Health) M C Saatchi
i ...
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
18 Apr 2012
| by Alex Brownsell
Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its...in cinemas.
It follows the launch of a new UK campaign for the brand's A5 model , which harks back to the early days of the brand in the 1920s, depicting Audi as a "design pioneer".
Audi UK marketing ...
17 Apr 2012
| by Alex Brownsell
Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception...European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda.
SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...
source, VW has struggled to make a virtue of the brand s Spanish origins in key markets such as the UK ...
16 Apr 2012
| by Matthew Chapman
Created by Tellyville, the ad stars the brand's call centre staff and Autoglass technician Chris Moulders, who also does the voiceover.
It begins with Moulders having a family breakfast with his daughter, who shows her father how to arrange an appointment on a tablet device via the Autoglass online ...
05 Apr 2012
| by Ben Hall
the only April Fool's Day activity from brands this year to make the chart.
' The road we've travelled ...
04 Apr 2012
| by Simon S Kershaw
the fierce Aussie sun? Who knows. As for the popularity of Asian brands, the official stats confirmed my ...
.
This brand is a natural partner for the city s French Film Festival, promoted on banners dressing Sydney ...