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CREATIVE STRATEGY: Peugeot dances with the school of cool

dancing and it's in right now. We re as good a brand as any to ride that wave." It may not be an idea ...

CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys

the fierce Aussie sun? Who knows. As for the popularity of Asian brands, the official stats confirmed my ... . This brand is a natural partner for the city s French Film Festival, promoted on banners dressing Sydney ...

Appointment to View: How the AA made its own horror film trailer

branding, the ad aims to lead the viewer into believing it is a trailer for a new horror film. At the end ...

Appointment to view: Volkswagen adopts AR for Beetle billboard stunt

that appears to emerge from the side of a building, and smashing through bus shelters after racing through a ...

PistonHeads appoints Dan Trent as editor

and representing that is a huge responsibility." Haymarket Media Group publishes Brand Republic ...

From DM Bulletin to Data and Direct Bulletin

Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science...to the demographic and transactional pictures built up by companies such as Experian and Dunnhumby. Brands trying ... tribe, building a viewer database and a CRM programme . Ironically, it will perhaps join the ranks of brands using direct mail, which remains a proven medium despite rising cost due to the travails of Royal ...

Hall of Fame shortlists finalised and deadline extended

Having been inundated with nominations for the Brand Republic Hall of Fame, and having added those...media arm bigmouthmedia, today and vote for those leaders, brands and innovators you feel deserve the most recognition. The final shortlists for the leaders, brands and innovators categories are ... Borkowski Brands Apple Audi BlackBerry Cadbury Dyson Guinness Honda Innocent John Lewis Partnership ...

Deadline approaches for BR Hall of Fame votes

Voting will close in a little over a week on 12 September. We ve also added a new nomination, AKQA s Daniel Bonner, to the leaders, brands and innovators already on the shortlist , which include marketers such as Roisin Donnelly and Jill McDonald, brands including Dyson and Guinness and agencies Dare ...

Brand Republic launches Hall of Fame

To celebrate its tenth anniversary, Brand Republic has created a Hall of Fame to recognise...media arm bigmouthmedia, has been split into three categories, Leaders, Brands and Innovators, to celebrate the people, brands and companies that have influenced the industry since Brand Republic was launched in September 2001. Gareth Jones, brand engagement director at LBi, said: "At LBi ...

Appointment to view: the making of Toyota's Get Your Energy Back

Now that Toyota has been named the greenest brand in the world, here's a reminder of how the brand

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.