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Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising by 81% in 2011, accounting for 10.3% of the total spend. The previous year, finance brands boosted ...
Sushma Sagar, senior brand manager, Banana Republic Why I like this Wow, Peugeot. What an ad! It is rare to capture more than six minutes of a viewer's attention online and this is exactly what its latest offering did to me - I was laughing out loud for most of it. The proposition ...
TBWA has created a pan-European campaign for the Nissan Juke, communicating the brand's new
plane while other sky-divers build the model around him in mid-air. It marks a shift away from a product-led strategy to a more brand-led approach. Nissan's advertising section manager for marketing ...
together". Peter Cronin, managing director of Acuity said: "Most non-premium automotive brands are trying to move their products 'up-market' in attempts to increase margins. Brands in this space are particularly keen to engage with customers and build themselves into a lifestyle. "Social media ...
people to send the cause messages of support. Elsewhere in the chart, luxury brand Cartier took third ...
European brands are taking a greater share of the UK market as the depreciation of sterling causes...brands. Its share rose to 6.4% and in 2010 it number of vehicles registered increased 12 ...
Car rental firm Hertz is understood to be on the hunt for a global agency to handle the brand...The pitch, which is being led by the firm s North American office, is thought to include incumbent Ketchum Pleon, Brands2Life and Edelman. The chosen agency will promote Hertz s product launches, car-sharing initiatives and special projects, as well as staffing the press office. Ketchum Pleon has been on board ...
for this consumer campaign, refreshing the public's opinion of the brand and using The Telegraph s expertise to do ... , Kia Motors said the partnership with the Telegraph allows the brand to "tell a deeper story about ...
degrees of subtlety at work for US burger joint Carl's Junior, cleaning brand Clorox and sweet treat M&Ms.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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