24 May 2012
| by Kim Benjamin
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin....m of this came from outside the US.
To grow brand awareness internationally, Under Armour ...
campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded-content series on MTV, entitled New Battles, New Armour.
In addition, the brand recently struck a five ...
22 May 2012
| by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ...
global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
in fifth with a value of $76.7bn.
Vodafone, the most valuable UK brand, held on to 12th place despite a ...
18 May 2012
| by Jo Boyd
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo...powerful reminder of the importance for brands to build and retain consumers trust.
It s a deeply ...
to meet modern day standards.
How do brands build trust?
Marketers are operating in a more ...
it is essential for brands to identify influencers and encourage communities to build a trusted and positive ...
16 May 2012
| by Noelle McElhatton
at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone ...
ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ...
of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...
14 May 2012
| by Nicola Clark
wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA.
The band, which ...
of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ...
has been evaporated.' The question Velocity poses, as does Marketing , is where do brands go from ...
09 May 2012
| by Nicola Clark
A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new...Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes".
He said: "A whole industry is stuck on trying to force old ...
08 May 2012
| by Nick Batten
2010 in a move that was supported by a consumer sponsorship deal with the battery brand Energizer ...
04 May 2012
| by Gemma Charles
-April the brand addressed it with a post outlining its position. This attracted a high number of likes ...
provides a benchmark to gauge brands' respective popularity.
The score is derived by averaging the noise around a brand (reach) with its popularity (satisfaction).
Then the numbers from the last month ...
02 May 2012
| by Jane Bainbridge
.
Designer brands. Still a small area but more luxury brands have extended into childrenswear with labels ...
brand in 2012. He drives both the fashion and family focused campaigns, including the recent Back ...
Stuff as well as working as a consultant for brands including Feather Black and Gant UK ...
01 May 2012
| by Kim Benjamin
) Blue Rubicon
New brand
Be clear on cancer (COI-Department of Health) M C Saatchi
i ...
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
to remove filters
