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PHA Media picked to promote Nicky Clarke hair styling range

was integral to the growth of Nicky Clarke electrical products. PHA demonstrated a passion for the brand ... , and the Nicky Clarke brand in general. The range includes the Mayfair Collection, Frizz Control and DesiRED ...

Consumer: Sports bra shows some real panache

as the 'ultimate' sports bra and drive sales To increase brand awareness of Panache as the authoritative brand of fitness and lingerie To associate the bra with relevant celebrities and sports ... as the product is good. Instinct appears to have done a good job of engaging the right media with the brand ...

Figleaves hires Talk PR for media and consumer drive

Online lingerie retailer Figleaves has brought in Talk PR to help grow the brand's media...Talk PR s social and digital offering will form a key part of the 2012 PR drive, looking to build ... for Figleaves to build stronger relations with our media and consumer audiences. Targeted PR activity ... and live activation. The brand attracts 1.2 million customers to its site each month, delivering ...

Sailing and equestrian brand Musto brings in Frank PR

Outdoor performance brand Musto has appointed Frank PR as its brand ambassadors prepare...The agency will look to build the profile of Musto across consumer and specialist press in the lead-up to the 2012 Olympics and beyond. Musto s brand ambassadors compete across sailing, shooting ... brand profiling and leveraging Musto s associated sports ambassadors. Simon Busby, brand director ...

London Fashion Week: Followers of fashion

the spotlight for non-fashion brands....with such an event. But a growing number of non-fashion brands such as Canon, DHL and Mercedes-Benz are also lining up to create a brand association. According to John Doe founder Rana Reeves, the benefits ... says. 'It says something about your brand to be fashionable - people want you and people want to buy ...

Hush Puppies appoints Coffin on Cake PR to launch men's footwear range

the coming year. It will also be supporting the project with sales and brand consultancy. Coffin on Cake PR director Dean Bennett said: The Hush Puppies brand has an incredibly unique history dating back to 1958 ... authentically communicate our brand and products on trade, consumer and public facing levels. Coffin on Cake ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.