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Unilever tops 2012 Marketing Society Awards nominations

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

official Team GB kit, with appearances from a series of brand ambassadors, each offering an exclusive prize ... on the brand's website, www.adidas.com/all2012 , and Facebook page, as well as its @adidasUK Twitter page ...

Tesco 'glide' by The Red Brick Road

for the Tesco brand F&F.

Revlon prepares new 'storytelling' ad strategy

The ads, which feature its Hollywood-actress brand ambassadors Olivia Wilde and Emma Stone, mark a ... . It is the brand s first major activity since Julia Goldin was hired as global chief marketing officer 18 months ... before, said Goldin. It s now a really holistic view of the brand. She added: One of the things we ...

7 For All Mankind 'an untitled flim by James Franco' by Lipman

on the brand s YouTube channel . ...

French Connection 'spring/summer 2012' by 101

French Connection, the clothing brand, has launched a campaign created by 101 to promote its spring

Bourjois taps into London Fashion Week

Bourjois, the make-up and beauty brand, is launching a pop-up shop, a tie-in with Channel 4...in building brand awareness, driving our association with fashion and ultimately allowing us to further engage ... The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX ... , which starts on Friday (17 February) and runs until Wednesday (22 February). The brand's first pop ...

My YouTube ad of the week: Sushma Sagar, Banana Republic

Sushma Sagar, senior brand manager, Banana Republic Why I like this The premise of the ad is to position Nike's new Kobe trainers as the footwear choice for super successful people ... plethora of superstar cameos who are willing to promote your brand is notable in itself, but more ...

Umbro sidelines John Terry from ad campaigns

Sports brand Umbro is seeking fresh football brand ambassadors, with former England captain John

Reebok set to relaunch controversial EasyTone shoes range

The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing ... campaign featuring brand ambassadors Helena Christensen and Eva Mendes based on the repositioning. Activity ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.