01 May 2012
| by Kim Benjamin
) Blue Rubicon
New brand
Be clear on cancer (COI-Department of Health) M C Saatchi
i ...
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
10 Apr 2012
| by Alex Brownsell
official Team GB kit, with appearances from a series of brand ambassadors, each offering an exclusive prize ...
on the brand's website, www.adidas.com/all2012 , and Facebook page, as well as its @adidasUK Twitter page ...
20 Mar 2012
| by Rachel Barnes
The ads, which feature its Hollywood-actress brand ambassadors Olivia Wilde and Emma Stone, mark a ...
.
It is the brand s first major activity since Julia Goldin was hired as global chief marketing officer 18 months ...
before, said Goldin. It s now a really holistic view of the brand.
She added: One of the things we ...
15 Mar 2012
on the brand s YouTube channel . ...
16 Feb 2012
French Connection, the clothing brand, has launched a campaign created by 101 to promote its spring
15 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Bourjois, the make-up and beauty brand, is launching a pop-up shop, a tie-in with Channel 4...in building brand awareness, driving our association with fashion and ultimately allowing us to further engage ...
The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX ...
, which starts on Friday (17 February) and runs until Wednesday (22 February).
The brand's first pop ...
10 Feb 2012
Sushma Sagar, senior brand manager, Banana Republic
Why I like this
The premise of the ad is to position Nike's new Kobe trainers as the footwear choice for super successful people ...
plethora of superstar cameos who are willing to promote your brand is notable in itself, but more ...
07 Feb 2012
| by John Reynolds
Sports brand Umbro is seeking fresh football brand ambassadors, with former England captain John
07 Feb 2012
| by Sarah Shearman
The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing ...
campaign featuring brand ambassadors Helena Christensen and Eva Mendes based on the repositioning. Activity ...