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Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its
brand Armani....The Publicis Groupe-owned media agency was handed the business without a pitch after Armani opted to change its model of handling media in-house. The appointment includes all Armani sub-brands across ... David and Victoria Beckham. Most recently, Rihanna became the global face for the brand's spring 2012 ...
Luxottica, the owner of the Ray-Ban and Oakley brands and the Sunglass Hut stores, has launched a
alternative sports lifestyle brands....to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ... brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ... -by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked ...
was integral to the growth of Nicky Clarke electrical products. PHA demonstrated a passion for the brand ... , and the Nicky Clarke brand in general. The range includes the Mayfair Collection, Frizz Control and DesiRED ...
Liam Gallagher's fashion brand Pretty Green has hired the creative agency Holler to handle its...Holler will be responsible for expanding the brand by repositioning it in the market, with the aim ... Group, will act as Pretty Green's lead shop alongside Neighbour, the branding and design specialist. Holler will lead below-the-line digital communications for the brand as well as deal with strategy ...
Kickers footwear brand has launched a consumer pitch process as its holding group brings...Pentland Group, the firm behind brands that include Ted Baker footwear, Speedo, Berghaus and Mitre has launched a pitch process for a consumer agency to handle its Kickers range. The brand ... in the 90s and the Kaiser Chiefs in the 00s all wearing its footwear. The brand also wants to ramp up ...
media-focused strategy to boost stockist enquiries and online sales, while also assisting with the brand ... on the top of three accounts from new designers and brands this year as part of a 2012 strategy to 'expand our offer within the fashion spectrum'. O Rorke added: 'We believe all these brands ...
The Aurora Fashions brand has already been in contact with agencies to invite them to pitch and is in the process of compiling a longlist. Warehouse currently works with the creative agency ODD, which it appointed at the beginning of this year after a pitch. ODD created the most recent activity, which ...
Fashion label Bench has hired Canoe as its UK PR agency to 're-educate media' about its brand...The lifestyle and clothing brand wants to connect with modern urbanists , which it defines ... aspects of the clothing brand s PR, consumer, trade and retail in both lifestyle and performance sectors ... audience and how they interact with urban culture, music and media. As part of a new brand definition ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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