18 May 2012
| by Jo Boyd
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo...powerful reminder of the importance for brands to build and retain consumers trust.
It s a deeply ...
to meet modern day standards.
How do brands build trust?
Marketers are operating in a more ...
it is essential for brands to identify influencers and encourage communities to build a trusted and positive ...
27 Dec 2011
| by Stuart Whitwell
For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer...given in the way of return to shareholders.
In the case of a group where some brands are suffering ...
of managing the situation across a brand portfolio.
In this instance, brands need to be carefully managed ...
that the value of the top brands is communicated to the market and that more lucrative intangibles are separated ...
20 Dec 2011
| by Jane Simmonds
Luxury brands using social media have to walk the tightrope between accessibility and exclusivity...and celebrities have embraced social media, the luxury brands have had to respond, but for these companies their journey into the digital age poses dangers to their brands as well as new opportunities.
These luxury brands need to strike a fine balance between growing their band of digital followers ...
06 Dec 2011
| by Georgina Brazier and Sarah Johnson
advertising agency and music specialist The Hours first approached Cartier to introduce the brand to music duo ...
13 Oct 2011
| by Alison Meredith
to build strategies around that insight.
Alison Meredith, executive planning director, Watson Phillips ...
28 Sep 2011
| by Arif Durrani
the coolest brand in the UK for the second year running.
Perhaps more surprisingly, the third coolest brand ...
site YouTube.
Tate Modern is the only arts establishment considered within the top 20 coolest brands ...
.
In 2009, Apple's iPhone was named the coolest brand in the survey, ahead of Aston Martin, Apple and iPod ...
19 Sep 2011
| by Daniel Farey-Jones
Fashion brand Duck and Cover has launched a digital campaign to attract potential models to become
12 Sep 2011
| by Sarah Johnson
Reynolds and director Jordan Scott lining up to reinvigorate the brand. Here's a look at the ads...year, the retailer reported general merchandise sales were up by 7% on the year to Oct 2010. The brand ...
Klass. It estimated the campaign had increased its clothing market share to 10.3per cent.
The brand ...
09 Sep 2011
| by Staff
Having been inundated with nominations for the Brand Republic Hall of Fame, and having added those...media arm bigmouthmedia, today and vote for those leaders, brands and innovators you feel deserve the most recognition.
The final shortlists for the leaders, brands and innovators categories are ...
Borkowski
Brands
Apple Audi BlackBerry Cadbury Dyson Guinness Honda Innocent John Lewis Partnership ...
06 Sep 2011
| by Sarah Shearman
will be directed to the brand s website.
At the start of the year, ASOS became the first brand in the UK ...
and Best Buy.
However the number of brands dipping their toe into selling via the social networking ...
to remove filters
